南宁时尚产业的发展现状及对策分析

发布时间：2018-06-29 01:07

本文选题：南宁 + 时尚产业　；参考：《广西大学》2012年硕士论文

【摘要】：近年来,随着南宁时尚产业的快速发展,“时尚”逐渐成为南宁市的又一张城市名片。虽然南宁时尚产业起步较晚,但其独特的区位优势、富有潜力的消费市场、高度的文化融合等,为南宁市发展时尚产业提供了坚实的土壤。本文着重分析南宁市发展时尚产业的环境,并提出对策。本文分为七个部分。第一章为绪论,说明了研究背景和意义、研究方法和文献综述,并对“时尚”和“时尚产业”的概念作了界定。第二章介绍了南宁时尚产业的发展沿革,并通过归纳世界五大时尚之都的共同点,总结出影响时尚产业发展的基本因素,即经济、旅游会展、人才培养和媒体影响力,并以此为主线,展开下文对南宁时尚产业现状的分析。第三章至第六章是根据第二章所总结的影响时尚产业发展的基本因素,用SWOT分析法,结合南宁市产业结构、消费市场、区位优势、媒体、时尚产业的产业链、城市发展等方面分析南宁市时尚产业的优势、劣势、机会和威胁。第七章是根据SWOT分析结论,提出南宁市要发展时尚产业,首先要将时尚产业赋予更多的文化,从而创造属于南宁的“时尚”,其次要调整现有的人才培养模式,以适应时尚产业的发展,此外,要转变政府职能,从政策扶持方面给予时尚产业更多支持,以推动南宁时尚产业的发展。
[Abstract]:In recent years, with the rapid development of Nanning fashion industry, "fashion" has gradually become another city card of Nanning. Although Nanning fashion industry started late, its unique location advantage, rich potential consumer market, high cultural integration, provided a solid soil for the development of Nanning fashion industry. This paper analyzes the environment of developing fashion industry in Nanning city and puts forward some countermeasures. This paper is divided into seven parts. The first chapter is the introduction, which explains the research background and significance, research methods and literature review, and defines the concepts of "fashion" and "fashion industry". The second chapter introduces the development of Nanning fashion industry, and summarizes the basic factors that affect the development of the fashion industry, namely economy, tourism exhibition, talent training and media influence, by summarizing the common points of the five major fashion capitals in the world. And with this as the main line, the following analysis of the current situation of the fashion industry in Nanning. The third to sixth chapters are based on the basic factors that affect the development of fashion industry summarized in Chapter two. The SWOT analysis method is used to combine the industrial structure, consumer market, location advantage, media, fashion industry chain of Nanning. The advantages, disadvantages, opportunities and threats of Nanning fashion industry are analyzed in urban development. According to the conclusion of SWOT analysis, the seventh chapter points out that in order to develop the fashion industry in Nanning, first of all, the fashion industry should be endowed with more culture to create the "fashion" belonging to Nanning, and secondly, the existing talent training mode should be adjusted. In order to adapt to the development of the fashion industry, in addition, we should change the functions of the government and give more support to the fashion industry in terms of policy support in order to promote the development of the Nanning fashion industry.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719

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