博物馆旅游的GM-TCD开发模式研究

发布时间：2018-07-01 08:40

本文选题：大博物馆 + 博物馆旅游　；参考：《重庆师范大学》2012年硕士论文

【摘要】：博物馆旅游在开理论及开发模式上的突破是一个富有挑战、极有意义的研究题目，对于我国博物馆旅游发展的转型时期来说，是一个蕴含巨大发展潜力，尤其需要严格规划、发展的领域。本文在博物馆旅游研究综述及现实基础上，分析出了国外博物馆旅游开发的实践经验及我国博物馆旅游开发的主要问题，并基于国外博物馆旅游开发的成果及典型案例，总结出了“大博物馆”这一新的理念，提炼到了一种被称之为“大博物馆旅游综合体开发”（General Museum TourismComplex Development，GM-TCD）模式，来应对目前我国博物馆旅游开发中暴露的各种问题和我国博物馆旅游的发展趋势，并将GM-TCD模式运用到大渡口博物馆旅游开发中进行了实证研究。本文研究的博物馆旅游是一种高层次的文化旅游，，GM-TCD模式泛化了博物馆旅游开发的意义，上升到了一种大博物馆式的博物馆文化综合体开发。GM-TCD模式是专门针对现代博物馆旅游发展的趋势所设计的。该模式是在对大博物馆理念研究的基础上，进行大博物馆式的综合体开发进行的，实现突破传统式的博物馆旅游开发和博物馆旅游的可持续发展。围绕博物馆旅游的GM-TCD开发模式的构建，在理论上，主要进行了三方面研究：一是基础研究，分析了相关概念和奠定了基础理论，重点升华了博物馆旅游的意义，提出本文所研究的博物馆旅游根本意义上是一种高层次的文化旅游，是博物馆文化的外延。本文博物馆旅游的开发实质上是对文化进行博物馆式的综合体开发，通过旅游这一通道，以博物馆旅游产品或者博物馆文化衍生物产品为载体，拓宽博物馆文化的外延和辐射强度，突破传统的实体建筑的博物馆形式，开发博物馆式的文化旅游产品，是一种博物馆文化的旅游开发。二是基于国外新型博物馆旅游开发典型案例，提炼出了大博物馆这一新理念。探讨了大博物馆的起源、演变、发展历程及主要特征。认为大博物馆是一个“进化的定义”，它不仅仅局限于传统实体建筑中的展览，而是囊括整个地区空间（包括自然环境、文化环境和社会环境），以文化及文化衍生物为基础，以旅游休闲为导向，进行博物馆式的文化集合化、艺术化、景观化的综合开发而形成的。大博物馆可以是一个博物馆旅游经济系统，也可以是一个博物馆旅游产业聚集区，并有可能成为一个旅游休闲目的地。本文还比较了大博物馆与传统博物馆、生态博物馆之间的异同，并对该理论在博物馆旅游中的开发进行了应用性的评价。三是基于大博物馆理念和国外博物馆旅游开发典型案例，提炼出了GM-TCD模式，该模式将大博物馆理念；旅游综合体；前台、帷幕、后台理论都融入到具体的博物馆旅游开发中，以实体博物馆集群为核心功能构架，以旅游开发为先导和主要功能方向，结合博物馆旅游休闲产品体系及其它更多业态进行规划建设的一种博物馆旅游综合体发展模式。这一开发方式的结果是塑造出一个GM-TCD地区，该地区既包括赋予已开发的传统博物馆的新的旅游功能，也包括对有潜在博物馆旅游资源的地区进行多重旅游功能的开发。在实证上，本文以重庆市大渡口区博物馆旅游开发为实例，从实践角度具体验证了GM-TCD模式的适用性，对大渡口博物馆旅游开发提出了新的观点和建议。大渡口实证案例研究的主要工作表现在三个方面：一是对大渡口开发博物馆旅游进行了可行性研究。从对开发背景、开发优势、基础条件的分析，一致认为大渡口有着十分丰富的潜在的博物馆旅游资源，开发博物馆旅游是可行的。二是从地域文化、博物馆旅游业自身发展、重钢遗址保护和文化挖掘三方面对大渡口建设GM-TCD地区进行进一步认识。三是把GM-TCD模式植入大渡口进行博物馆旅游开发路径研究，形成了大渡口区独有的博物馆旅游产业开发模式。全程引入大博物馆理念和GM-TCD模式，再配合与之有相似经历的西班牙毕尔巴鄂模式的成功之处以及大渡口的实际情况，建立大渡口区专属化的博物馆旅游开发独享模式，该模式是振兴大渡口旅游产业，推升经济发展，配合城市建设的一条根本途径。
[Abstract]:The breakthrough of museum tourism in the opening theory and development model is a challenging and meaningful research topic. For the transition period of the development of museum tourism in China, it is a field of great development potential, especially the field of strict planning and development. This article is based on the overview and reality of Museum Tourism Research. The practical experience of foreign museum tourism development and the main problems in the development of museum tourism in China are discussed. Based on the achievements and typical cases of foreign museum tourism development, the new concept of "big museum" is summarized, which is called "General Museum TourismComple", which is called "the development of the Grand Museum Travel complex". X Development, GM-TCD) model, to deal with the various problems exposed in the development of museum tourism in China and the development trend of museum tourism in China, and apply the GM-TCD model to the tourism development of Dadukou Museum.
The museum tourism in this paper is a kind of high-level cultural tourism. The GM-TCD model has generalized the significance of museum tourism development. It has risen to a museum style museum culture complex development.GM-TCD model is designed specifically for the trend of the development of modern museum tourism. On the basis of the research, we will carry out the development of the grand museum complex, and break through the traditional museum tourism development and the sustainable development of museum tourism.
There are three main aspects of the research on the GM-TCD development mode of museum tourism in theory:
First, the basic research, the analysis of the related concepts and the foundation of the basic theory, the significance of the museum tourism is sublimated. It is proposed that the museum tourism in this paper is a kind of high-level cultural tourism and the extension of the museum culture. The development of museum tourism is essentially a museum style synthesis of culture. The development of the body, through tourism, takes the museum tourism product or the museum culture derivative as the carrier, widens the extension and radiation intensity of the museum culture, breaks through the traditional museum form of the solid building, and develops the museum style cultural tourism products. It is a tourist development of the museum culture.
Two, based on the typical case of new foreign museum tourism development, the new concept of the big museum is extracted. The origin, evolution, development and main characteristics of the museum are discussed. It is considered that the museum is a "definition of evolution", which is not limited to the exhibition in the traditional entity architecture, but the whole area space (package). The natural environment, cultural environment and social environment are formed on the basis of cultural and cultural derivatives, guided by tourism and leisure, and the comprehensive development of Museum style culture, art and landscape. The big museum can be a museum tourism economic system, and also can be a museum tourism industry area, and It is possible to become a tourist destination. This paper also compares the similarities and differences between the large museum and the traditional museum and the ecological museum, and makes an application evaluation of the theory in the development of museum tourism.
The three is based on the concept of the big museum and the typical case of foreign museum tourism development, the GM-TCD model is extracted. The model integrates the concept of the big museum, the tourism complex, the front desk, the curtain and the backstage theory into the concrete museum tourism development, taking the entity Museum cluster as the core function frame, and taking the tourism development as the leader and the master. The development model of the museum tourism complex is designed to be functional, combined with the museum tourism leisure product system and other more formats. The result of this development is to create a GM-TCD area, which includes both new tourism functions and potential materials for the developed traditional museums. The development of multiple tourism functions is carried out in the tourist resources area of the museum.
In the case of Chongqing Dadukou District Museum Tourism Development as an example, this paper concretely validates the applicability of GM-TCD model from the practical point of view, and puts forward some new ideas and suggestions for the tourism development of Dadukou Museum.
The main work of Dadukou empirical case study is manifested in three aspects:
First, the feasibility study of Dadukou development museum tourism is carried out. From the analysis of the development background, development advantages and basic conditions, it is agreed that Dadukou has a very rich potential museum tourism resources, and it is feasible to develop museum tourism.
The two is to further understand the GM-TCD area of Dadukou construction from three aspects: regional culture, museum tourism development, Chongqing Iron and steel site protection and cultural excavation.
The three is to take the GM-TCD model into Dadukou for the study of museum tourism development path, and form a unique museum tourism development model in Dadukou District. The whole course of the development of the museum tourism industry is introduced, and the concept of large museum and the GM-TCD model are introduced in the whole process, and the success of the Spanish Bilbao model with similar experiences and the actual situation of Dadukou are established. The exclusive mode of museum tourism development in Dadukou District is a fundamental way to revitalize the Dadu tourism industry, promote economic development and coordinate with the construction of the city.
【学位授予单位】：重庆师范大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G260;F592

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