安徽广达集团大市场项目建设与运营管理研究

发布时间：2018-07-05 10:00

本文选题：广达大市场 + 区域商贸物流中心　；参考：《合肥工业大学》2010年硕士论文

【摘要】： 区域商贸物流中心,是指区域经济中心的商贸中心和物流中心,及与此相关的信息、结算、网络、配送、会展中心等相互依存、互为补充的有机结合体。广达大市场就是大市场所在地的区域商贸物流中心。安徽广达集团建立的广达大市场,已经取得了较好的经济效益和社会效益,目前已经在多个城市建立了大市场项目。在开发广达大市场的实践中,安徽广达集团也遇到了很多问题,诸如：市场运营管理往往被限制于物业管理、企业运营管理不能涵盖全部业务范围、与进场经营户关系尚待理顺、企业高速发展凸现人才青黄不接、区域商贸物流中心的档次偏低等。本文以安徽广达集团为例,就其在开发安徽广达大市场项目,建设区域商贸物流中心过程中所形成的运营模式进行了深入研究,运用竞争环境分析、SWOT分析对安徽广达集团面临的环境进行总结探讨,简要介绍了安徽广达集团大市场项目建设形成过程后,对项目运营管理的特点及所存在的问题进行了分析,最后提出了有针对性的整改措施,对于广达集团提高经营管理水平、做好客户关系管理、打造优秀团队具有非常强的实际应用意义,对同类企业选择运营模式也具有一定的参考价值。
[Abstract]:Regional trade logistics center refers to the trade center and logistics center of the regional economic center, and related information, settlement, network, distribution, exhibition center and other interdependent, complementary organic combination. Guangda market is the regional trade and logistics center where the big market is located. The large market of Anhui Guangda Group has already obtained better economic and social benefits, and has already established large market projects in many cities. In the practice of developing the large market of Guangda, Anhui Guangda Group has also encountered many problems, such as: market operation management is often restricted to property management, and the enterprise operation management cannot cover all the business scope. The relationship with the business operators needs to be straightened out, the rapid development of enterprises highlights the talents, the regional trade logistics center low grade and so on. Taking Anhui Guangda Group as an example, this paper makes an in-depth study on the operation mode formed during the development of Anhui Guangda Market Project and the construction of regional trade logistics center. By using the competitive environment analysis and SWOT analysis, this paper summarizes and discusses the environment facing Anhui Guangda Group, briefly introduces the forming process of the large market project construction of Anhui Guangda Group, and analyzes the characteristics and existing problems of project operation and management. Finally, the paper puts forward targeted rectification measures, which have a very strong practical significance for Guangda Group to improve the management level, to do a good job of customer relationship management, to build an excellent team. Also has certain reference value to the similar enterprise choice operation pattern.
【学位授予单位】：合肥工业大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F272;F721

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