会议型饭店的业务外包运用研究

发布时间：2018-07-24 11:13

【摘要】：全球经济一体化已经成为了世界经济的发展趋势。贸易开放、资本跨区域流动、技术共享是它的特点,竞争与合作是其核心内容。经济全球化带来了机会,同时也带来了挑战。面对挑战,企业的核心竞争力成为了其生存发展的关键。什么是自己的核心竞争力、如何提升自身核心竞争力成为所有企业关心的问题。企业内部的资源是有限的,企业的优势业务是个别的,因此,企业应将精力和资源放在自己的最擅长的优势业务上,将其它业务外包给外部专业化企业或组织来完成,从而增强了企业的综合实力,提高企业的核心竞争力。在激烈的市场竞争中,饭店企业也面临同样的选择。我国饭店业在激烈的行业竞争中开始探索全方位发展道路,“功能主题化”、“特色化”成为了发展趋势。一大批市场定位专一的功能性饭店应势而生,例如会议型饭店。会议型饭店除了具备传统饭店所拥有的客房、餐饮和娱乐功能外,最主要的是具有专业的会议功能,其核心业务是会议业务。随着我国与世界各国的交流日益增多,会展市场快速发展,这为会议型饭店带来了稳定的客源,推动了会议型饭店的产生和发展。近几年,由于会议型饭店发展前景良好,越来越多的投资商将目光转向会议型饭店,一些高星级饭店也开始转型进入会议市场,导致了会议型饭店的竞争日趋激烈。此外,中小型会议饭店对硬软件要求偏低,进入壁垒低也促使了很多其他类型的饭店纷纷转型,进入这个新兴的市场,也因此中小型的会议饭店之间的竞争更为激烈。为了应对激烈的市场竞争,会议型饭店应借助外界专业资源将自己不具优势的非核心业务进行外包,增强饭店的综合实力,提升自身核心竞争力。饭店类型不同,其市场定位、客源特点和业务特点也会不尽相同。目前我国饭店行业的业务外包研究虽较为丰富,但缺乏针对饭店自身的特点的业务外包研究。本研究以会议型饭店为研究目标,通过运用文献研究法对国内外业务外包研究、基础理论研究和饭店行业业务外包运用研究进行认真的回顾与综述。运用案例分析法和系统分析法针对会议型饭店的市场定位、经营和业务外包运用特点进行分析,总结典型案例的成功经验,并最终提出创新性的建议和总结。本研究主要包括以下5部分：第一部分引言,主要是对本题研究背景、研究目的及意义、研究方法、研究内容及流程做简单的陈述。第二部分相关概念界定及文献研究综述,运用文献研究法对业务外包和会议型饭店的内涵进行界定,并着重对国内外业务外包研究和饭店业务外包的相关研究做简单的归纳和综述。最后对会议型饭店的特点及发展现状进行分析和总结。第三部分我国会议型饭店业务外包应用背景与现状,重点分析了典型案例——西安建国饭店,具体介绍了西安建国饭店业务外包的实施情况,并对其成功经验进行分析和总结。第四部分我国会议型饭店业务外包运用建议,结合会议型饭店的特点和典型案例的成功经验,从外包决策、外包商选择、合同签订、关系管理、控制系统和文化融合与人才培养方面对会议型饭店的业务外包实施提出了具体的建议。第五部分研究总结,对本研究的创新点和局限做了简要陈述。
[Abstract]:Global economic integration has become the development trend of the world economy. Trade openness, capital cross regional flow, technology sharing are its characteristics, competition and cooperation are its core content. Economic globalization brings opportunities and challenges. Facing challenges, the core competitiveness of enterprises has become the key to its survival and development. Its core competitiveness, how to improve its core competitiveness has become a concern for all enterprises. The internal resources of the enterprise are limited, and the advantages of the enterprise are other. Therefore, the enterprise should put its energy and resources on its best advantage business and outsource its business to the external specialized enterprises or organizations. In order to enhance the comprehensive strength of enterprises and enhance the core competitiveness of enterprises, hotel enterprises also face the same choice in the fierce market competition.
The hotel industry in our country has begun to explore the road of all-round development in the fierce competition. "Functional theme" and "characteristic" have become the trend of development. A large number of functional Hotels with special market positioning should be born, such as conference hotels. Conference hotels have the functions of rooms, catering and entertainment, in addition to traditional hotels. The main thing is that it has professional meeting function. Its core business is conference service. With the increasing exchanges between China and all countries in the world, the exhibition market has developed rapidly. This has brought a stable guest source for the conference hotel and promoted the production and development of the conference hotel.
In recent years, because of the good prospects for the development of the conference hotels, more and more investors have turned their eyes to the conference hotels, and some of the high star hotels have begun to transform into the conference market, which has led to the increasingly fierce competition of the conference hotels. In addition, the small and medium conference hotels have low requirements for hard and soft parts, and the low entry barriers have also prompted many others. In order to cope with the fierce market competition, the conference hotel should outsource its non core non core business with the help of the external professional resources to enhance the comprehensive strength of the hotel and enhance its core competition. Power.
Different types of hotels, their market positioning, customer characteristics and business characteristics will not be the same. At present, the research on the outsourcing of the hotel industry in our country is relatively rich, but it lacks the research on the outsourcing of the hotel itself.
This study takes the conference hotel as the research goal, through the use of literature research method, the research on the domestic and foreign business outsourcing research, the basic theory research and the business outsourcing application research in the hotel industry is reviewed and reviewed carefully. Using the case analysis method and the system analysis method, the market positioning, operation and outsourcing application characteristics of the conference hotel are applied. To analyze and summarize the successful experience of typical cases, and finally put forward innovative suggestions and summaries. This study mainly includes the following 5 parts:
The first part is the introduction, which is mainly about the background, purpose, significance, research method, content and process of the research.
The second part is the definition of related concepts and literature review. It uses literature research method to define the connotation of business outsourcing and Conference Hotel, and gives a brief summary and summary of the research on business outsourcing at home and abroad and the related research on hotel outsourcing. Finally, the characteristics and development status of the conference hotel are analyzed and summarized. Knot.
The third part of our conference hotel outsourcing application background and status, focusing on the typical case - Xi'an National Hotel, specific introduction of the implementation of the Xi'an hotel outsourcing business, and its successful experience analysis and summary.
The fourth part of our conference hotel outsourcing application suggestions, combined with the characteristics of the conference hotel and the successful experience of typical cases, from the outsourcing decision, outsourcing choice, contract signing, relationship management, control system and cultural integration and talent training, the implementation of the specific proposals for the implementation of the conference type hotel outsourcing.
The fifth part is the summary of the research, and makes a brief statement on the innovation and limitations of this research.
【学位授予单位】：东北财经大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F719

【相似文献】