国内植物园网站分析与上海植物园网站开发

发布时间：2018-07-26 13:17

【摘要】：互联网技术在植物园中的应用主要是通过建立植物园的网站来实现的。国内外各大植物园建有自己的网站或网页,利用互联网和信息技术的无限空间充分展示自己的独特园林景观和丰富多彩的植物资源。部分国内植物园已经或计划建立自己的网站,但水平参差不齐且尚未有专门针对植物园网站情况的研究。本文对国内20家植物园网站的页面风格、结构、首页版块、导航栏等的特点,网站内容的丰富性、全面性、针对性、专业性等特点,及其运作、维护、推广特点等进行了调查与分析,并结合以上分析总结国内植物园网站的优缺点。并对上海植物园网站的开发建设进行了介绍与总结,包括其特点及定位、网站设计步骤及设计软件选择、网站布局、页面设计、资料收集、网站管理等方面。第一部分：国内植物园网站调查分析 (1)网站风格设计雷同、多级页面间缺乏变化,其中70%的被调查网站首页采用国字型设计形式、75%以蓝或绿色为主题色、45%拥有2种语言以上版本并区分专业与大众用户。 (2)网站首页版块95%设有导航栏、园景展示,一半以上包含LOGO(65%)、旅游指南(75%)、友情链接(85%)、每周／日花讯(50%)、网上植物园(55%)等。80%网站设有园内新闻活动,50%的网站忽视对业内新闻的搜集。同样,站内搜索(45%)、在线调查(25%)、论坛或留言板(20%)等互动栏目未受到重视。部分网站拥有独特之处,如北京植物园的"newsletter"、南京中山植物园的“绿色服务”、深圳仙湖植物园的古生物博物馆网等。 (3)导航栏主要包括园况介绍类栏目(95%)、科学研究(75%)、旅游指南(70%)、科普教育(75%)等。导航栏与首页版块互为补充,有的出于构架或者重视等因素会重复设置如新闻动态、旅游指南、论坛等。园区导游(旅游指南)主要有游园基本信息、花展预告、专类园与景区介绍等,而中科院武汉植物园、南京中山植物园等建立3D虚拟景区,为游客立体、真实再现园区风景。科学研究受到各园重视,与当今植物园以及今后其功能发展趋势相吻合,多分为科研项目和成果两块。科普教育各园形式不同,各园者有园内植物图文介绍,65%有科普活动信息,半数提供园内导游服务,中科院华南植物园、西双版纳植物园等设立独立科普网页,板块内容丰富。第二部分：上海植物园网站优缺点 (1)主题鲜明、极具特色的flash导航页,网站整体风格采取四季变换、春夏秋冬赋予不同主题色的形式是一大创新,而导航栏任一栏目的页面设计均不同,富有动感的flash符合植物园清新自然、生机盎然的特点。首页设计秉承简约风格摒弃常用国字型布局,利用直观名称让栏目内容一目了然又突出焦点,引导浏览者。不过导航页缺少可以让浏览者跳过flash的链接,未能及时推出英文网页。 (2)网站构架满足合理、人性化要求,加载速度较快。有站点地图、多样路径向导,使浏览者到达任何一个想要浏览的页面。内容丰富、更新及时、科研科普并重。 (3)独立科普网页,风格上延续首页四季变化主题色,但细节部分如图片、网页布局、字体等突出趣味、通俗、易于被理解接受。但尚未建成植物数据库,植物介绍仅限于文字及图片,未能实现GIs定位。同时,缺少科普影视、三维立体图解、flash等影像方面资料,在视听方面与国内外优秀网站存在较大差距。 (4)注重网站推广,通过互惠链接、展览宣传扩大网站知晓度。最后对今后植物园网站建设提出了几点建议： (1)应拥有独立的服务器空间,根据浏览者需要建立多种语言版本网站； (2)网站内容须丰富,科普教育设置独立网页是一种趋势,建立上海植物园网站独有创新的模块； (3)建设其他设施,如邮件列表等。进行网站推广,但应注意图片、音视频等资料版权所有说明。
[Abstract]:The application of Internet technology in the botanical garden is mainly achieved through the establishment of the site of the botanical garden. The big botanical gardens at home and abroad have their own websites or web pages, and use the infinite space of the Internet and information technology to fully display their unique landscape and rich and colorful plant resources. Some domestic botanical gardens have been or planned. In this paper, the characteristics of the page style, structure, page layout, navigation bar, etc. of the 20 botanical garden websites in China, the characteristics of the rich, comprehensive, pertinent, professional, and so on, and its operation, maintenance and promotion features are carried out in this paper. Investigation and analysis, combined with the above analysis to summarize the advantages and disadvantages of the domestic botanical garden website, and introduce and summarize the development and construction of the Shanghai botanical garden website, including its characteristics and positioning, website design steps and design software selection, site layout, page design, data collection, website management and so on.
The first part: investigation and analysis of the domestic botanical garden website
(1) the website style design is identical, the multilevel page lacks the change, of which 70% of the home pages are designed in the form of Chinese character type, 75% with blue or green as the theme, 45% has 2 languages or more, and distinguishes between the professional and the public users.
(2) the front page of the home page is 95% with a navigation bar, a landscape display, more than half of the LOGO (65%), Travel Guide (75%), friendship link (85%), weekly / day news (50%), online Botanical Garden (55%), and other.80% sites with garden news activities, 50% website ignoring the collection of news in the industry. Also, site search (45%), online survey (25%), forum or stay The interactive column (20%) has not been taken seriously. Some sites have unique features, such as the "newsletter" of the Beijing botanical garden, the "green service" in Zhongshan botanical garden in Nanjing, the Museum of the ancient biologic Museum of the fairy lake botanical garden in Shenzhen, etc.
(3) the navigation bar mainly includes the garden section (95%), scientific research (75%), tourist guide (70%), science education (75%), etc., the navigation bar and the home page are complementary to each other, and some of the factors such as the news trends, tourism refers to the South, the forum and so on out of the frame or the emphasis.
The tour guide (Tour Guide) mainly includes garden basic information, flower show preview, special garden and scenic spots, and the Wuhan botanical garden of the Chinese Academy of Sciences, Zhongshan botanical garden in Nanjing, and so on, to establish 3D virtual scenic spots for tourists and to reproduce the landscape of the park. Scientific research is attached to the garden and the future of the botanical garden and its future development trend. It is divided into two pieces of scientific research projects and achievements. There are different forms of popular science education in each garden. Each garden has an introduction of garden plants and texts, 65% has information on science popularization, half provides tour guide service in garden, Southern China botanical garden of Chinese Academy of Sciences, Xishuangbanna Botanical Garden and so on.
The second part: the advantages and disadvantages of the Shanghai botanical garden website
(1) the distinctive flash navigation page with distinctive theme, the whole style of the website adopts the four seasons change, the form of different theme color given in spring, summer and winter is a great innovation, and the design of the page of any column in the navigation bar is different. The dynamic flash conforms to the fresh nature and vitality of the botanical garden. Use the national font layout, use the visual name to make the column content clear and focus, to guide the visitors. But the navigation page lacks the link that allows the visitors to skip over the flash, and fails to launch the English web page in time.
(2) web site framework to meet the reasonable, humanized requirements, loading speed faster. There are site maps, diversity path guide, so that the visitors to any page you want to browse. Rich content, update and timely, scientific research and scientific popularization.
(3) an independent popular science page, which extends the theme color of the four seasons of the home page, but the details, such as pictures, web layout, and fonts, are interesting, popular and easy to be understood. But the plant database has not been built. The plant introduction is limited to the text and pictures, and the GIs positioning is not realized. At the same time, there is a lack of popular science and television, three-dimensional graphics, flash and so on. There is a big gap between audio-visual information and excellent websites at home and abroad in terms of audio-visual materials.
(4) pay attention to website promotion, through mutual benefit links, exhibition publicity and expand website awareness. Finally, some suggestions for future botanical garden website construction are put forward.
(1) an independent server space should be built and multiple language version websites should be set up according to visitors' needs.
(2) the content of the website must be enriched, and setting up an independent webpage for popular science education is a trend. The unique innovative module of the Shanghai botanical garden website should be established.
(3) building other facilities, such as mailing lists, etc., for website promotion, but attention should be paid to copyright descriptions of pictures, audio-video and other data.
【学位授予单位】：南京农业大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：TP393.092;Q94-339

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