长春国际会展中心大饭店经营策略研究

发布时间：2018-08-13 16:56

【摘要】：笔者论文,在分析吉林省长春市饭店行业、长春国际会展中心大饭店经营状况的基础上,阐述了其饭店经营策略研究的必要性,并对其经营策略,提出了可实际操作的具体设想。现代酒店业和旅行社、旅游交通一并被称为旅游业的三大支柱行业。伴随着第三产业的不断壮大,蓬勃发展的饭店业,在其现代服务业中已经占据了最为主要的位置。地处老工业基地的紧邻省会长春市,其社会经济不断发展,导致了我市在政治、经济、科技、文化学术交流等方面的活动,越来越频繁,在这些交流活动当中,酒店所提供的各种服务,是其重要内容。在当前的商品经济社会之视野下,酒店是一个城市、地区不可或缺的重要组成部分,而酒店的服务质量,在一定程度上,可能代表某个国家、地区的形象、经济发展水平以及社会的文明程度。本文作者认为,其劳动密集型的综合性服务企业——酒店,不但可以为社会创造更多的就业机会,安置更多的从业人员,同时,也能促进社会其他行业的健康发展。论文就长春国际会展中心大饭店的外部环境、内部环境进行了分析讨论,对酒店的经营现状展开了分析,阐述了会展大饭店从建立伊始到运营至今存在的一系列问题,并对未来酒店的经营措施提出了一些积极的建议。通过对长春国际会展中心大饭店的内部环境分析得出,酒店在长春市星级市场的竞争优势在于其周边展会带动酒店的客流量,同时独特的婚宴、寿宴品牌也是酒店的经营亮点之一。但是,酒店在个别硬件、整体服务意识以及信息技术的应用方面还存在些许不足。本文运用SWOT分析对长春国际会展中心大饭店进行了战略分析,并且提出了针对不同的客户群体制定营销方案;建立长春国际会展中心大饭店特有的品牌形象等积极意见:针对不同的客户群体制定营销方案。在其已经形成婚宴品牌的基础之上,扩大酒店的品牌化建设,拓宽品牌内容。第一,为了提升大饭店的品牌形象而针对其一线员工进行专业化的培训;第二,加强大饭店管理层和一线员工的沟通联络;第三,建议酒店理性地对待投诉,理智地处理投诉;第四,正确地处理酒店的公共关系,使得大饭店和公众处于一种融洽、和谐的关系,树立一种健康、良好的公众形象。相对于硬件来讲,服务更加是酒店经营过程中立于不败之地不可或缺的要素,本文着重提出了为顾客提供个性化的服务这一观点。相对于酒店的常规服务,个性化服务更能够为顾客“量体裁衣”,从而为酒店带来优质的声誉,使其在日新月异的酒店业激烈竞争中,脱颖而出,从而发挥自身优势,取得长足发展,为吉林省的现代化建设贡献力量。
[Abstract]:On the basis of analyzing the management situation of Changchun International Exhibition Center Hotel in Changchun City of Jilin Province, the author expounds the necessity of the research on hotel management strategy, and analyzes the management strategy of the hotel industry in Changchun City, Jilin Province. The concrete idea of practical operation is put forward. Modern hotel industry and travel agency, tourism transportation is known as the three pillars of tourism industry. With the development of the tertiary industry, the hotel industry has occupied the most important position in the modern service industry. Changchun, the capital of Changchun, is located in the old industrial base. Its social and economic development has led to more and more frequent activities in politics, economy, science and technology, and cultural and academic exchanges in our city. Among these exchange activities, The hotel provides a variety of services, is its important content. From the perspective of the current commodity economy and society, hotels are an indispensable and important part of a city and a region. To a certain extent, the service quality of the hotel may represent the image of a certain country or region. The level of economic development and the civilization of society. The author believes that its labor-intensive comprehensive service enterprise, hotels, can not only create more employment opportunities for the society and place more employees, but also promote the healthy development of other sectors of society. This paper analyzes and discusses the external environment and internal environment of Changchun International Conference and Exhibition Center Hotel, analyzes the present management situation of the hotel, and expounds a series of problems existing in the hotel from the beginning of its establishment to the present day of its operation. And put forward some positive suggestions to the future hotel management measure. Through the analysis of the inner environment of Changchun International Exhibition Center Hotel, it is concluded that the competitive advantage of the hotel in Changchun star market lies in the passenger flow of the hotel driven by the surrounding exhibition and the unique wedding banquet. Shou Banquet brand is also one of the highlights of the hotel management. However, hotel in individual hardware, overall service awareness and the application of information technology there are some shortcomings. This paper analyzes the strategy of Changchun International Conference and Exhibition Center Hotel by SWOT analysis, and puts forward a marketing plan for different customer groups. To establish the unique brand image of Changchun International Convention and Exhibition Center Hotel and other positive suggestions: to develop marketing programs for different customer groups. On the basis of the wedding banquet brand, the hotel brand construction is expanded and the brand content is broadened. First, in order to enhance the brand image of the hotel and professional training for its front-line staff; second, strengthen the hotel management and front-line staff communication; third, the hotel should treat complaints rationally, handle complaints rationally; Fourth, correctly deal with the public relations of the hotel, make the hotel and the public in a harmonious, harmonious relationship, establish a healthy, good public image. Compared with hardware, service is an indispensable factor in the hotel management process. This paper puts forward the point of view of providing personalized service for customers. Compared with the regular service of the hotel, the individualized service can "tailor the clothes" for the customers, thus bringing the hotel a good reputation, making it stand out in the fierce competition of the hotel industry with each passing day, thus giving play to its own advantages. It has made great progress and contributed to the modernization of Jilin Province.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F719

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