广交会客商时空演变与发展研究
发布时间：2018-08-15 14:26
【摘要】：中国进出口商品交易会,简称广交会是中国商品进出口贸易的重要窗口,为素有世界工厂的中国商品出口提供展示和交易的平台。它与中国社会经济发展息息相关,是中国经济发展的晴雨表。随着中国经济的发展和会展行业竞争的加深,广交会进行了升级转型,从单一的出口贸易展会转变为具有进出口双向商品流通功能的展会。这种转变既反映了我国经济发展的趋势和规律,也反映了广交会从单一的出口展会的初始阶段提升至进出口展会的发展阶段,标志着广交会向着国际知名品牌展会的成熟阶段迈进了坚实的一步。从广交会客商的时空变化情况,推导出双向客户对会展平台或会展产品的需求状况,以此来调整展览会的整体经营思路,对提升广交会的服务功能和走向国际展览市场具有现实意义。 本文主要对广交会客商的时空演变特征及变化趋势作了实证研究。利用ARCGIS和企业地理集中度指数等系统地研究了广交会客商的时空分布特征,并分析造成这种空间现象的影响因素。再运用SPSS软件进行相关性分析,利用一元线性回归数学模型分析采购商与成交额的相关性。通过对客商时空分布特征的总结,预测广交会的发展方向,最后提出相应的发展战略。 研究得出以下结论:客商的差异化需求促使会展产品的转型升级以满足市场需求。客商分布的变化特征与地区产业发展水平紧密联系。东南沿海经济和产业发展较快的省市是参展商的主要聚集区域。采购商主要分布在亚洲、欧洲和美洲,并具有大聚集、小分散特征。基于对客商分布变化特征的梳理,总结了广交会的五大发展趋势,并提出了广交会品牌国际化、专业化和多元化的三大发展战略。
[Abstract]:The China Import and Export Commodities Fair is an important window for China's import and export trade. It provides a platform for the display and trade of Chinese commodity exports, which are known as the factories of the world. It is closely related to China's social and economic development and is a barometer of China's economic development. With the development of China's economy and the deepening of the competition in the exhibition industry, the Canton Fair has been upgraded and transformed from a single export trade fair to an exhibition with the function of two-way circulation of goods for import and export. This change not only reflects the trend and law of China's economic development, but also reflects the upgrading of the Canton Fair from the initial stage of a single export exhibition to the stage of development of the import and export trade fair. Guangzhou Fair marks a solid step forward towards the mature stage of international famous brand fair. From the temporal and spatial changes of Guangzhou Fair merchants, the demand of two-way customers for exhibition platform or exhibition products is deduced, so as to adjust the overall business thinking of the exhibition. It is of practical significance to enhance the service function of the Canton Fair and to go to the international exhibition market. This paper makes an empirical study on the temporal and spatial evolution characteristics and changing trend of Guangzhou Fair merchants. By using ARCGIS and enterprise geographical concentration index, this paper systematically studies the spatial and temporal distribution characteristics of Guangzhou Fair merchants, and analyzes the influencing factors of this spatial phenomenon. Then the correlation analysis is carried out with SPSS software, and the correlation between buyer and turnover is analyzed by linear regression mathematical model. Through summing up the spatial and temporal distribution characteristics of the merchants, the development direction of the Canton Fair is predicted, and the corresponding development strategy is put forward. The conclusions are as follows: the differentiated demand of customers promotes the transformation and upgrading of exhibition products to meet the market demand. The changing characteristics of the distribution of merchants are closely related to the level of regional industrial development. The provinces and cities with fast economic and industrial development along the southeast coast are the main gathering areas for exhibitors. Buyers are mainly located in Asia, Europe and the Americas, and have a large aggregation, small dispersion characteristics. Based on the analysis of the changing characteristics of the distribution of the merchants, this paper summarizes the five development trends of the Canton Fair, and puts forward three development strategies of the brand internationalization, specialization and diversification of the Canton Fair.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F752.3
[Abstract]:The China Import and Export Commodities Fair is an important window for China's import and export trade. It provides a platform for the display and trade of Chinese commodity exports, which are known as the factories of the world. It is closely related to China's social and economic development and is a barometer of China's economic development. With the development of China's economy and the deepening of the competition in the exhibition industry, the Canton Fair has been upgraded and transformed from a single export trade fair to an exhibition with the function of two-way circulation of goods for import and export. This change not only reflects the trend and law of China's economic development, but also reflects the upgrading of the Canton Fair from the initial stage of a single export exhibition to the stage of development of the import and export trade fair. Guangzhou Fair marks a solid step forward towards the mature stage of international famous brand fair. From the temporal and spatial changes of Guangzhou Fair merchants, the demand of two-way customers for exhibition platform or exhibition products is deduced, so as to adjust the overall business thinking of the exhibition. It is of practical significance to enhance the service function of the Canton Fair and to go to the international exhibition market. This paper makes an empirical study on the temporal and spatial evolution characteristics and changing trend of Guangzhou Fair merchants. By using ARCGIS and enterprise geographical concentration index, this paper systematically studies the spatial and temporal distribution characteristics of Guangzhou Fair merchants, and analyzes the influencing factors of this spatial phenomenon. Then the correlation analysis is carried out with SPSS software, and the correlation between buyer and turnover is analyzed by linear regression mathematical model. Through summing up the spatial and temporal distribution characteristics of the merchants, the development direction of the Canton Fair is predicted, and the corresponding development strategy is put forward. The conclusions are as follows: the differentiated demand of customers promotes the transformation and upgrading of exhibition products to meet the market demand. The changing characteristics of the distribution of merchants are closely related to the level of regional industrial development. The provinces and cities with fast economic and industrial development along the southeast coast are the main gathering areas for exhibitors. Buyers are mainly located in Asia, Europe and the Americas, and have a large aggregation, small dispersion characteristics. Based on the analysis of the changing characteristics of the distribution of the merchants, this paper summarizes the five development trends of the Canton Fair, and puts forward three development strategies of the brand internationalization, specialization and diversification of the Canton Fair.
【学位授予单位】：广州大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F752.3
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