重大事件报道与国家形象建构研究

发布时间：2018-08-15 17:18

【摘要】：国家形象是国际社会对一国的整体认识和综合评价,是国家力量和民族精神的象征,是主权国家最为重要的无形资产,是综合国力的集中体现。国家形象意义重大,直接影响到一个国家在国际社会中的地位和作用。长久以来,由于意识形态、国家利益和价值观等因素的影响,再加上以美国为首的西方发达国家的大众传媒控制着国际间信息的流通,因此,我国在国际上的国家形象基本上是由美国等西方发达国家的媒体塑造的,这在很大程度上歪曲和偏离了我国真实的国家形象。但是随着中国经济的发展,各类别、各形式、各层次的国际会议、国际赛事、国际展会开始在中国举办,无论是APEC领导人峰会、2010年上海世博会还是2008北京奥运会,都将世界的焦点集中在中国,为我国建构和传播国家形象提供了良好的平台和机会。此外,在面对汶川地震、南方洪水、日本福岛地震海啸等一些突发性的重大事件时,我国所表现出来的态度和行为,也时常成为国际舆论评判中国的重要依据。因此,我们或可以说：重大事件在当下已经成为了我国传播中国形象的重要途径,而国际主流媒体也通过我国在重大事件发生时的表现来设置新闻议程,框架中国形象。重大事件的报道对构建中国的国家形象有着一定的影响。在国际交流日益频繁的今天,在中国科技、文化、经济飞速发展的新形势下,研究重大事件的报道与国家形象建构和传播的关系,有利于中国更好地把握和利用日后各种国际赛事、会议、展览等形式的国际交流活动,和国内和国际上发生的突发事件的契机,对中国国家形象的建构和传播有着积极的推动作用。
[Abstract]:National image is the international community's overall understanding and comprehensive evaluation of a country, is a symbol of national strength and national spirit, is the most important intangible assets of sovereign countries, is the concentrated embodiment of comprehensive national strength. National image is of great significance, which directly affects the status and role of a country in the international community. For a long time, due to the influence of ideology, national interests and values, and the mass media of the western developed countries, led by the United States, which controlled the international flow of information, The national image of our country in the world is basically created by the media of the western developed countries such as the United States, which to a great extent distorts and deviates from the real national image of our country. But with the development of China's economy, international conferences, international events, and international exhibitions of all kinds, forms, levels and levels have begun to be held in China, whether it is the APEC leaders Summit, the 2010 Shanghai World Expo or the 2008 Beijing Olympic Games. The focus of the world is on China, which provides a good platform and opportunity for China to construct and spread the national image. In addition, in the face of the Wenchuan earthquake, the southern flood, the Fukushima earthquake and tsunami in Japan and other unexpected major events, China's attitude and behavior often become an important basis for international public opinion to judge China. Therefore, we may say: major events have become an important way to spread the image of China in China at present, and the international mainstream media also set the news agenda and frame the image of China through the performance of our country at the time of the major events. The reports of major events have a certain impact on the construction of China's national image. At a time when international exchanges are increasingly frequent, and under the new situation of rapid development of science and technology, culture and economy in China, the relationship between the reporting of major events and the construction and dissemination of the national image is studied. It is beneficial for China to better grasp and take advantage of international exchange activities in the form of international events, conferences, exhibitions and other forms in the future, as well as opportunities for unexpected events at home and abroad. It plays a positive role in the construction and dissemination of China's national image.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G212

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