基于钻石模型的上海会展业竞争力研究
发布时间：2018-08-24 11:02
【摘要】：进入二十一世纪，现代服务业正逐步代替传统服务业的时候，作为新型的无烟产业——会展业越来越成为服务贸易领域的一大亮点。上海作为中国最大的经济中心城市，，已具备发展会展业的区位优势、经济基础及产业规模。上海市政府在“十五”计划中，明确提出将会展业作为服务业的重要一翼来发展，确立了将上海建成“国际会展中心城市”的战略目标。2010年世博会的成功申办，将促进上海会展业竞争力的大大提升。但上海会展业发展的时间较短，很多方面的发展还不完善，整体竞争力与国际会展发达城市有较大差距。因而研究上海会展业竞争力及其提升途径有现实重要意义。 本文通过波特钻石模型对上海会展业的竞争力进行了探讨。在波特钻石模型的基础上，从生产要素、行业需求、支持及相关产业、企业战略、结构和竞争、机遇和政府这六方面进行详细分析。通过钻石模型的对上海会展业的剖释后，笔者发现上海会展业中的会展场馆、从业人员素质、品牌展会、会展企业和管理机制是制约上海会展业竞争力的重要因素。在论文的第五部分，提出了提升上海会展业竞争力的发展战略。
[Abstract]:In the 21 century, the modern service industry is gradually replacing the traditional service industry, as a new type of smokeless industry, exhibition industry has become a bright spot in the field of service trade. As the largest economic center city in China, Shanghai has the advantages of location, economic base and industrial scale. In the 10th Five-Year Plan, the Shanghai Municipal Government clearly proposed the development of the exhibition industry as an important wing of the service industry, and established the strategic goal of building Shanghai into an "international convention and exhibition center city." the successful bid for the 2010 World Expo, It will promote the competitiveness of Shanghai exhibition industry greatly. However, the development of Shanghai convention and exhibition industry is relatively short, many aspects of the development is not perfect, the overall competitiveness and international exhibition developed cities have a big gap. Therefore, it is of practical significance to study the competitiveness of Shanghai convention and exhibition industry and the ways to promote it. This paper discusses the competitiveness of Shanghai exhibition industry through Porter diamond model. On the basis of Porter diamond model, this paper analyzes the factors of production, industry demand, support and related industries, enterprise strategy, structure and competition, opportunity and government in detail. By analyzing the diamond model of Shanghai exhibition industry, the author finds that the exhibition venues, employees' quality, brand exhibition, exhibition enterprises and management mechanism are the important factors that restrict the competitiveness of Shanghai convention and exhibition industry. In the fifth part of the paper, the development strategy of promoting the competitiveness of Shanghai convention and exhibition industry is put forward.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F713.83
本文编号：2200613
[Abstract]:In the 21 century, the modern service industry is gradually replacing the traditional service industry, as a new type of smokeless industry, exhibition industry has become a bright spot in the field of service trade. As the largest economic center city in China, Shanghai has the advantages of location, economic base and industrial scale. In the 10th Five-Year Plan, the Shanghai Municipal Government clearly proposed the development of the exhibition industry as an important wing of the service industry, and established the strategic goal of building Shanghai into an "international convention and exhibition center city." the successful bid for the 2010 World Expo, It will promote the competitiveness of Shanghai exhibition industry greatly. However, the development of Shanghai convention and exhibition industry is relatively short, many aspects of the development is not perfect, the overall competitiveness and international exhibition developed cities have a big gap. Therefore, it is of practical significance to study the competitiveness of Shanghai convention and exhibition industry and the ways to promote it. This paper discusses the competitiveness of Shanghai exhibition industry through Porter diamond model. On the basis of Porter diamond model, this paper analyzes the factors of production, industry demand, support and related industries, enterprise strategy, structure and competition, opportunity and government in detail. By analyzing the diamond model of Shanghai exhibition industry, the author finds that the exhibition venues, employees' quality, brand exhibition, exhibition enterprises and management mechanism are the important factors that restrict the competitiveness of Shanghai convention and exhibition industry. In the fifth part of the paper, the development strategy of promoting the competitiveness of Shanghai convention and exhibition industry is put forward.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F713.83
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