涂鸦艺术的图式在视觉传达设计中的应用研究

发布时间：2018-09-04 11:25

【摘要】：涂鸦艺术作为一种后现代边缘文化艺术,以其跳跃的色彩、丰富的审美精神以及坚实的大众艺术基础,从六十年代源起于欧美街头到如今深入大众生活,已成为一座城市日常视觉的一个难以割舍的部分。它的原创力和表现力不仅契合当代设计艺术的感性需求,更成为当今视觉文化中一个重要的载体。涂鸦艺术在其发展中历经了多次变革,无论是将城市作为“画布”,还是把地铁车厢视作“流动的展览”,抑或与现代技艺结合的“新式涂鸦”都无一不展现出涂鸦艺术的灵活性和特殊性。有人曾秉持“涂鸦艺术死亡论”,认为涂鸦这种以“反叛”著称的艺术一旦被招安和消费,便脱离其原始出发点而仅仅成为一种单薄的时尚符号。但涂鸦艺术一直保持着一种前进的姿态,从街头走入画廊再步入商业,令大众耳濡目染其叛逆、自由的内在精神和原始本真的创造力;同时,视觉传达设计也在与其相汇交织中,融入了更多带有视觉冲击力的设计语言与表现形式。在本文的撰写过程中,笔者走访了国内外一些涂鸦云集的城市,如佛罗伦萨、罗马、巴黎、柏林、马德里、香港、重庆等,进行第一手资料的收集,分析涂鸦艺术的绘画图式与艺术符号,同时将本文的研究重点放于涂鸦艺术与视觉传达设计之间的关系中,试图将涂鸦艺术的图式进行内外剖析和纵横研究,从审美精神到创作形式,从过去到当代进行深度的研究,结合新媒体语境,搭建起与视觉传达设计之间的桥梁。让个性化的涂鸦艺术在井喷式的信息时代里,给视觉传达设计带来新鲜的血液和碰撞出异彩的火花。
[Abstract]:Graffiti art as a post-modern marginal culture art, with its jumping color, rich aesthetic spirit and a solid foundation of popular art, from the 1960s on the streets of Europe and America to go deep into public life. It has become an indelible part of the daily vision of a city. Its originality and expressiveness not only meet the perceptual needs of contemporary design art, but also become an important carrier of visual culture. Graffiti art has undergone many changes in its development, whether it regards cities as "canvas" or subway cars as "mobile exhibitions." Or "new graffiti" combined with modern techniques all show the flexibility and particularity of graffiti art. Some people used to hold the "death theory of graffiti art", saying that once the art of graffiti, which is famous for its "rebellion", is accepted and consumed, it will become a thin fashion symbol instead of its original starting point. But graffiti art has always maintained a progressive attitude, from the streets into galleries and into business, so that the public's rebellious, free inner spirit and original creativity; at the same time, Visual communication design is also intertwined with it, with more visual impact of the design language and forms of expression. In the course of writing, the author visited some graffiti cities at home and abroad, such as Florence, Rome, Paris, Berlin, Madrid, Hong Kong, Chongqing and so on, to collect first-hand information. This paper analyzes the drawing schemata and artistic symbols of graffiti art, and puts the emphasis of this paper on the relationship between graffiti art and visual communication design, and attempts to analyze the schemata of graffiti art in internal and external analysis and vertical and horizontal research. From aesthetic spirit to creative form, from the past to contemporary in-depth research, combined with the context of new media, to build a bridge between the visual communication design. Let the individualized graffiti art in the blowout information age, to the visual communication design to bring fresh blood and the impact of brilliant sparks.
【学位授予单位】：深圳大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524

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