智慧会展的技术解构与人文关怀

发布时间：2018-09-10 13:23

【摘要】：技术发展是行业变革的动力。传统会展借助现代科技实现了华丽的转身,智慧会展时代已经来临。智慧会展是以移动互联网技术为依托,综合运用大数据、云计算、物联网以及三维全景技术、虚拟现实技术、增强现实技术等现代科技的产物,它不仅依托移动互联网以及智慧信息连接、智慧会展环境及智慧技术应用等内部环境智慧化,更有赖于城市的智慧化、场馆的智慧化、资源交易的智慧化等外部环境智慧化。在智慧会展发展中,我们需要紧紧抓住会展的本质特征,在为技术带来的行业变革感到兴奋的同时,防止技术崇拜,坚持"以人为本",致力于不断优化客户体验,不断提升互联网思维,以此来突破智慧会展发展的瓶颈,实现智慧会展的健康、可持续发展。
[Abstract]:Technological development is the driving force of industry change. Traditional convention and exhibition with the help of modern science and technology to achieve a gorgeous turn, the wisdom of the exhibition era has come. The wisdom exhibition is the product of modern technologies, such as big data, cloud computing, Internet of things, 3D panorama, virtual reality, augmented reality and so on, relying on mobile Internet technology. It not only depends on the intelligence of the internal environment such as mobile Internet and intelligent information connection, intelligent exhibition environment and intelligent technology application, but also depends on the wisdom of the city, the wisdom of the venue, the wisdom of the resource trading and so on. In the development of intelligent exhibition, we need to grasp the essential characteristics of the exhibition, while excited for the industry change brought by technology, prevent technology worship, adhere to "people-oriented", and strive to continuously optimize the customer experience. Constantly improve the thinking of the Internet, in order to break through the bottleneck of the development of intelligent exhibition, to achieve the healthy and sustainable development of intelligent exhibition.
【作者单位】：浙江外国语学院;
【分类号】：F713.83

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