大连万达城市综合体开发营运模式研究
发布时间：2018-10-09 14:48
【摘要】：城市综合体建筑是社会需求、经济发展的必然产物。城市综合体建筑将商业、办公、居住、旅店、餐饮、会议、展览、娱乐等多种使用功能相互结合并综合协调布置,在有限的城市用地上,创造出高度集合各项城市功能的建筑形式,合理高效地利用土地资源,节约资金、能源以及市政设施,使我们的生活更加的便捷和舒适,同时也是城市的靓丽风景线,在一定程度上缓解了有限城市空间与不断增长的城市人口的矛盾,提升城市居民的生活水平。 实践证明,城市综合体的开发是和当地宏观经济环境和微观人们生活环境相联系的,在不同的阶段都有着不同的发展模式。如今,更多的项目证明了城市综合体的商业开发利用要符合开发区域的特征的,否侧,将会造成项目的失败。但是,真正能体现项目是否成功的,关键在于开发后的运营上。 本文通过分析大连万达综合体开发运营的现状,对大连万达取得的成就进行了总结,包括有效拉动和刺激消费、打造新的城市中心、创造大量就业岗位、知名企业与品牌集聚效益、综合服务集成提供等。本文认为,万达城市综合体的开发运营是成功的,在国内众多商业地产开发商中也是一流的,尽管万达的城市综合体的运营在部分区域遭到严峻的挑战,万达开发运营模式中存在的一些劣势,但是,我们必须看到,万达综合体模式开发运营中所具有的独特竞争优势是其它开发商所不可比的。但是大连万达要做出推广,也有自己的不利因素,例如推广的门槛高、发展瓶颈制约是人才；对比较合适万达模式发展的推广区域提出了基本的测算方面,针对万达城市综合体开发运营模式中的风险,提出了减低投资成本、明确竞争优势、符合城市综合体的运营规律、明确项目规划与业态设计、主导功能与辅助功能相协调、寻求广泛合作支持等对策。
[Abstract]:Urban complex building is the inevitable outcome of social demand and economic development. Urban complex buildings integrate and coordinate commercial, office, residential, hotel, catering, conference, exhibition, entertainment and other functions on a limited number of urban areas. Create a highly integrated urban function of the building form, rational and efficient use of land resources, save money, energy and municipal facilities, make our life more convenient and comfortable, but also the city's beautiful scenery, To some extent, it alleviates the contradiction between the limited urban space and the increasing urban population, and promotes the living standard of the urban residents. Practice has proved that the development of urban complex is related to the local macro-economic environment and micro-living environment, and has different development models in different stages. Nowadays, more projects prove that the commercial development and utilization of urban complex should conform to the characteristics of the development area, which will lead to the failure of the project. However, the real success of the project, the key lies in the development of the operation. By analyzing the current situation of Dalian Wanda complex development and operation, this paper summarizes the achievements of Dalian Wanda, including effectively pulling and stimulating consumption, building new urban center, and creating a large number of jobs. Well-known enterprises and brand agglomeration benefits, integrated service integration to provide and so on. This paper holds that the development and operation of Wanda urban complex is successful, and it is also a first-class one among many commercial real estate developers in China, although the operation of Wanda's urban complex is severely challenged in some areas. There are some disadvantages in Wanda's development and operation mode, however, we must see that the unique competitive advantage of Wanda complex mode is not comparable to other developers. However, Dalian Wanda also has its own disadvantages to make promotion. For example, the threshold of promotion is high, and the bottleneck of development is talent. The basic calculation of the extension area that is more suitable for Wanda mode development is put forward. In view of the risks in Wanda's urban complex development and operation model, the paper puts forward that the investment cost should be reduced, the competitive advantage should be defined, the operation rule of the urban complex should be met, the project planning and the design of the business form should be made clear, and the leading function and the auxiliary function should be coordinated. Seek broad cooperation support and other countermeasures.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F293.3
本文编号：2259733
[Abstract]:Urban complex building is the inevitable outcome of social demand and economic development. Urban complex buildings integrate and coordinate commercial, office, residential, hotel, catering, conference, exhibition, entertainment and other functions on a limited number of urban areas. Create a highly integrated urban function of the building form, rational and efficient use of land resources, save money, energy and municipal facilities, make our life more convenient and comfortable, but also the city's beautiful scenery, To some extent, it alleviates the contradiction between the limited urban space and the increasing urban population, and promotes the living standard of the urban residents. Practice has proved that the development of urban complex is related to the local macro-economic environment and micro-living environment, and has different development models in different stages. Nowadays, more projects prove that the commercial development and utilization of urban complex should conform to the characteristics of the development area, which will lead to the failure of the project. However, the real success of the project, the key lies in the development of the operation. By analyzing the current situation of Dalian Wanda complex development and operation, this paper summarizes the achievements of Dalian Wanda, including effectively pulling and stimulating consumption, building new urban center, and creating a large number of jobs. Well-known enterprises and brand agglomeration benefits, integrated service integration to provide and so on. This paper holds that the development and operation of Wanda urban complex is successful, and it is also a first-class one among many commercial real estate developers in China, although the operation of Wanda's urban complex is severely challenged in some areas. There are some disadvantages in Wanda's development and operation mode, however, we must see that the unique competitive advantage of Wanda complex mode is not comparable to other developers. However, Dalian Wanda also has its own disadvantages to make promotion. For example, the threshold of promotion is high, and the bottleneck of development is talent. The basic calculation of the extension area that is more suitable for Wanda mode development is put forward. In view of the risks in Wanda's urban complex development and operation model, the paper puts forward that the investment cost should be reduced, the competitive advantage should be defined, the operation rule of the urban complex should be met, the project planning and the design of the business form should be made clear, and the leading function and the auxiliary function should be coordinated. Seek broad cooperation support and other countermeasures.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F293.3
【引证文献】
相关期刊论文 前1条
1 王飞翔;;“万达广场”模式城市综合体研究[J];经营管理者;2012年14期
相关硕士学位论文 前3条
1 郭红星;基于海南酒店行业网络营销效能评价指标研究[D];海南大学;2012年
2 佘静;湖南粮油集团农业循环经济发展模式应用研究[D];中南大学;2012年
3 庄元莹;我国零售业REITs境内外上市阻碍分析[D];山东大学;2012年
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