中国国际消费电子博览会（SINOCES）对青岛经济发展的拉动作用实证分析

发布时间：2018-10-30 15:20

【摘要】：随着经济全球化的迅速发展,会展业作为第三产业发展日趋成熟后出现的一种新的经济形态,已经成为当今世界上许多国家国民经济发展新的增长点。作为一种聚集效应和辐射效应都很强的综合经济,国际上通常认为会展经济对交通、餐饮、住宿、旅游、商业等相关产业的直接带动效应可达1：9。我国目前在会展业的直接经济拉动效应方面的研究还非常少,人们只是习惯性地引用国外的数据,但是由于不同的国家之间会展业发展处于不同阶段,且展会的性质、内容、影响力等因素都会对经济的拉动效应产生不同的影响,因此数据不具有可比性。此外,会展对主办城市的哪些方面产生了影响,进而探索适合城市产业特色的展会发展模式,成为亟待研究的课题。本论文选取中国国际消费电子博览会(SINOCES)为切入点,首先通过运用文献资料进行数据定量分析,得出对SIONCES评估的结论；其次是进行案例分析,通过对SINOCES会刊、官方网站及大量关于展会的新闻报道等第一手资料的搜集和整理,为论文的研究打好基础；三是实地调研,通过亲临SINOCES现场实地观察展会过程,与展会的主办方及参展商进行沟通交流,感受展会的现场服务及运作模式。通过上述研究分析方法,对SINOCES的发展轨迹及其对区域经济的拉动作用作了深入的分析,探讨会展业对促进区域经济发展、调整产业结构、加快对外开放程度的积极作用,总结SINOCES的成功经验,在对比国外知名展会的基础上提出SINOCES的未来发展的对策及建议。论文通过借鉴SINOCES的发展之路及对区域经济影响的积极作用,寻找适合中国中小型城市、特色产业城市发展会展业的有效渠道,希望籍此能够对中国会展业发展及新经济的增长起到一定的参考作用。
[Abstract]:With the rapid development of economic globalization, convention and exhibition industry, as a new economic form after the development of tertiary industry, has become a new growth point of national economic development in many countries in the world. As a comprehensive economy with strong aggregation and radiation effects, it is generally considered that the direct driving effect of convention and exhibition economy on transportation, catering, accommodation, tourism, commerce and other related industries can reach 1: 9. At present, there are very few studies on the direct economic pull effect of the exhibition industry in our country. People just habitually cite foreign data. However, due to the fact that the exhibition industry is at different stages of development among different countries, and the nature and content of the exhibition, Factors such as influence have different effects on the economic pull effect, so the data are not comparable. In addition, the exhibition has an impact on the host city, and it becomes an urgent research topic to explore the development mode of the exhibition which is suitable for the city industry characteristics. This paper selects China International Consumer Electronics Expo (SINOCES) as the starting point, first through the use of literature for quantitative analysis of data, draw the conclusion of SIONCES evaluation; The second is the case analysis, through the collection and collation of the first-hand information such as SINOCES journals, official websites and a large number of news reports on the exhibition, to lay a good foundation for the study of the thesis; Third, field investigation, through the on-site observation of the SINOCES site exhibition process, with the exhibition organizers and exhibitors to communicate, feel the exhibition's on-site services and operation mode. Through the above research and analysis method, this paper makes an in-depth analysis of the development track of SINOCES and its pulling effect on regional economy, and probes into the positive role of exhibition industry in promoting regional economic development, adjusting industrial structure and speeding up the degree of opening to the outside world. This paper summarizes the successful experience of SINOCES, and puts forward the countermeasures and suggestions for the future development of SINOCES on the basis of comparing with foreign famous exhibitions. Based on the development of SINOCES and its positive effect on regional economy, this paper tries to find an effective channel for the development of exhibition industry in small and medium-sized cities and characteristic industrial cities in China. Hope this can play a certain reference role in the development of China's convention and exhibition industry and the growth of new economy.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F713.83

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