会展口译评估

发布时间：2018-11-12 15:11

【摘要】： 随着全球化浪潮的到来,中国以其良好的经济发展势头以及强大而低廉的制造能力,吸引着众多外资公司的关注。它们寻求各种媒介打开在中国的采购、生产和销售关节,从而降低成本和提高营收。在众多的媒介之中,行业贸易展会有着针对性强、吸引度高和受众面广的专业优势,所以近几年的全球性行业贸易展会发展势头迅速。在这样的国际展会中,翻译人员作为不可或缺的群体,为参展商清除语言的藩篱,使得各国的商家通畅地进行交流,并缩小语言和文化之间的差距。在这种背景下,会展口译也得以迅速的发展。会展口译作为一种专业的语言服务,应首先满足客户和行业的需要。而作为一个职业,也应该有自身的标准。该论文旨在寻求两者之间的契合点和差异化,进而推动会展口译服务的完善,形成会展口译行业的规范。该论文首先描述了西方国家和中国学者对口译评估的研究历史,包括理论研究和实践研究,提出了研究的进展以及一些问题,然后阐述了会展口译的特点,对比它与其它类型口译的不同之处,接下来论文提出了评估会展口译质量的几个参数。然后,通过精心设计的一项实验,作者采集了译员和客户的期望及评估数据。通过数据的对比分析,找出译员和客户要求之间的差距,并寻求解决方案。根据前人的研究以及该实验,论文最后发现:客户需求与译员预期在关键点上存在差异,会展口译员需要根据客户的需求,改进翻译策略,以达到更好的服务效果,推动会展口译服务的完善。
[Abstract]:With the arrival of globalization, China has attracted the attention of many foreign companies with its good economic development momentum and strong and low cost manufacturing capability. They seek a variety of media to open up procurement, production and sales links in China, thereby reducing costs and increasing revenue. Among the many media, trade fair has the advantages of strong pertinence, high attraction and wide popularity, so the global trade fair has developed rapidly in recent years. In such an international exhibition, translators, as an indispensable group, clear up language barriers for exhibitors, so that businessmen from all over the world can communicate freely and narrow the gap between language and culture. Against this background, mice interpretation has also developed rapidly. As a professional language service, conference and exhibition interpretation should first meet the needs of customers and industries. And as a profession, should also have its own standards. The purpose of this paper is to seek for the convergence and differentiation between the two, and then to promote the perfection of the conference and exhibition interpretation service and to form the standard of the exhibition interpretation industry. The thesis first describes the history of interpretation assessment research in western countries and China, including theoretical and practical studies, and puts forward the research progress and some problems, and then expounds the characteristics of CEE interpretation. Comparing it with other types of interpretation, the thesis proposes several parameters to evaluate the quality of CEC interpretation. Then, through a carefully designed experiment, the author collected the expectations and evaluation data of interpreters and clients. Through the comparative analysis of the data, identify the gap between the interpreter and customer requirements, and seek solutions. Based on the previous research and the experiment, it is found that there are differences between the customer's needs and the interpreters' expectations on the key points, and that the conference and exhibition interpreters need to improve their translation strategies according to the clients' needs in order to achieve a better service effect. To promote the perfection of conference and exhibition interpretation service.
【学位授予单位】：上海外国语大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：H059

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