媒体平台经济的实践及转型——兼谈大众网的电商尝试
发布时间：2018-11-22 14:04
【摘要】：正传统媒体在已形成的"传统媒体平台经济"转型到"新媒体平台经济"时,电子商务是一个不错的转型切入点。平台经济并不是一种全新的商业模式,传统意义上的中介所扮演的就是平台型企业的角色,其从事的经济活动即属于平台经济。传统媒体所做的一些活动,例如会展、车展、房展,也属于平台经济,可称为"传统媒体平台经济"。随着现代信息技术的高速发展,互联网技术日益普及,平台经济成为经济
[Abstract]:E-commerce is a good breakthrough point in the transformation of traditional media platform economy from traditional media platform economy to new media platform economy. Platform economy is not a brand new business model. The traditional intermediary plays the role of platform enterprise, and the economic activities it engages in belong to platform economy. Some activities done by traditional media, such as exhibition, auto exhibition and house show, are also platform economy, which can be called "traditional media platform economy". With the rapid development of modern information technology and the increasing popularity of Internet technology, the platform economy has become an economy.
【作者单位】： 大众网;山东大众信息产业公司;
【分类号】：G219.2-F
，
本文编号：2349580
[Abstract]:E-commerce is a good breakthrough point in the transformation of traditional media platform economy from traditional media platform economy to new media platform economy. Platform economy is not a brand new business model. The traditional intermediary plays the role of platform enterprise, and the economic activities it engages in belong to platform economy. Some activities done by traditional media, such as exhibition, auto exhibition and house show, are also platform economy, which can be called "traditional media platform economy". With the rapid development of modern information technology and the increasing popularity of Internet technology, the platform economy has become an economy.
【作者单位】： 大众网;山东大众信息产业公司;
【分类号】：G219.2-F
，
本文编号：2349580
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