浅谈企业展览设计

发布时间：2018-12-11 07:03

【摘要】：正展览会是参展企业推出产品、展示形象、开拓销售渠道的平台。一个彰显展示和营销功能的展览设计,对于参展企业实现参展目标起着极为重要的作用。笔者认为,企业参展的理想设计应关注以下几点:一、关注企业亮点参加展览是企业经营战略的一部分,最终是为了推广企业产品,提升企业知名度,实现企业的长期经营目标。因此,设计人员就要围绕有效实现企业这一意图来进行展览设计。一要突出品牌产品的展示。展品是展示活动的主体,精心遴选展
[Abstract]:The exhibition is a platform for exhibitors to launch products, display images and open up sales channels. An exhibition design that demonstrates the function of exhibition and marketing plays an extremely important role in the realization of exhibitors' goal. The author believes that the ideal design of enterprise exhibitors should pay attention to the following points: first, paying attention to the bright spots of enterprises participating in exhibitions is part of the business strategy, and ultimately is to promote the products of enterprises and enhance the visibility of enterprises. To achieve the long-term business objectives of the enterprise. Therefore, designers should focus on the effective realization of the intention of the enterprise exhibition design. First, we should highlight the display of brand products. Exhibits are the main body of exhibition activities, carefully selected exhibition
【作者单位】：内蒙古展览馆;
【分类号】：F713.83

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