现代展示艺术的情景化演绎研究

发布时间：2018-12-12 17:26

【摘要】：展览之所以能够取得有效传达信息的结果,是因为它使观众完全集中在主题上。现代展示艺术是充满挑战的,创造性的,复杂的和终极协作的。现代展示艺术的核心内容是要通过情景化演绎将展览的主题与其他所有看似没有直观联系的元素融合在一起,使之能够围绕要传达的展示信息与观众形成沟通,并简化沟通的过程,以产生重要的协同作用,并增加展览的有效性。大多数时候需要以展示设计形式为载体来衬托展示内容,突出展示环境并强调其重要性。夸张的灯光、音响、图像技术以及表演等噱头,都是为了达到展示目的而最常使用的手段。设计者进行展示形式设计时,先要明确想要达到的目的:吸引参观者的眼球,给参观者以惊喜,唤醒那些已经睡着的人,让参观者的注意力集中在展览主题上,激发他们的情绪,使他们开心,鼓励他们参与互动,使参观者印象深刻等……现代展示艺术需要借助“情景化演绎”来将展示氛围制造成公认的最合适的气氛。笔者希望,现代性的展示艺术能以全新的姿态、以“情景化演绎”的全新形式面对大众,不再是单一的展示物品与冗长的介绍信息,关于信息交换形式的人文思考才是本篇论文,乃至这个时代展示艺术所需要研究和探讨的重要意义之所在。
[Abstract]:The exhibition is able to deliver an effective message because it focuses the audience entirely on the subject. Modern display art is challenging, creative, complex and ultimately collaborative. The core content of modern exhibition art is to integrate the theme of the exhibition with all other elements that appear to have no direct connection through situational interpretation, so that it can communicate with the audience around the display information to be conveyed. It also simplifies the communication process to create important synergies and increase the effectiveness of the exhibition. Most of the time, it is necessary to use the display design as the carrier to foil the display, highlight the environment and emphasize its importance. Exaggerated lighting, acoustics, image technology and performance are the most commonly used means for display purposes. When designing the presentation, the designer should first define what he wants to achieve: to attract the attention of the visitors, to surprise them, to awaken those who are already asleep, and to focus the attention of the visitors on the theme of the exhibition. Stimulate their emotions, make them happy, encourage them to participate in interaction, make visitors impressed and so on. Modern display art needs the help of situational deduction to make the atmosphere of display the most suitable atmosphere. The author hopes that the modern display art can face the public in a completely new way and in the new form of "situational deduction", instead of being a single display object and lengthy introduction information. The humanistic thinking about the form of information exchange is the important significance of this paper and even the art of display in this era.
【学位授予单位】：鲁迅美术学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J525.2

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