城市品牌下成渝经济区会展业协作发展对策探究
发布时间：2019-01-04 16:04
【摘要】：随着会展业的蓬勃发展,城市品牌已经成为会展竞争的重要影响因素,这意味着现阶段会展业的发展将以城市品牌为依托,利用品牌城市的综合竞争力带动整个会展产业链的发展;同时,会展业的发展将强化城市品牌的传播,对城市的招商引资、吸引人才、旅游发展、经济结构的调整起到重要作用。
[Abstract]:With the vigorous development of the convention and exhibition industry, the city brand has become an important influence factor of exhibition competition, which means that the development of the exhibition industry will rely on the city brand at the present stage. Utilizing the comprehensive competitiveness of the brand city to promote the development of the whole exhibition industry chain; At the same time, the development of convention and exhibition industry will strengthen the spread of city brand, and play an important role in attracting investment, attracting talents, developing tourism and adjusting economic structure.
【作者单位】： 重庆文理学院旅游学院;
【基金】：2014重庆文理学院学生科研项目《城市品牌视角下成渝经济区会展业协作发展对策分析》(项目立项号:XSKY2014101)
【分类号】：F713.83
[Abstract]:With the vigorous development of the convention and exhibition industry, the city brand has become an important influence factor of exhibition competition, which means that the development of the exhibition industry will rely on the city brand at the present stage. Utilizing the comprehensive competitiveness of the brand city to promote the development of the whole exhibition industry chain; At the same time, the development of convention and exhibition industry will strengthen the spread of city brand, and play an important role in attracting investment, attracting talents, developing tourism and adjusting economic structure.
【作者单位】： 重庆文理学院旅游学院;
【基金】：2014重庆文理学院学生科研项目《城市品牌视角下成渝经济区会展业协作发展对策分析》(项目立项号:XSKY2014101)
【分类号】：F713.83
【参考文献】
相关期刊论文 前1条
1 张q，
本文编号：2400501
本文链接：https://www.wllwen.com/guanlilunwen/huizhanguanlilunwen/2400501.html
教材专著
