C公司会展业务发展研究

发布时间：2019-01-25 08:29

【摘要】：人类的发展已经进入信息化时代,各行各业信息更新加快,所处的环境日新月异。如今,全球经济危机还在持续,企业面临严峻挑战,要在激烈的竞争中存活、发展,就需要对企业整体进行评估,以战略的角度来调整企业的行为,控制企业的发展方向。而且原本制定的策略计划时效在缩短,需要不断进行修正以适应变化,这就需要对企业发展进行研究。本文以我国特定会展企业——C公司为研究对象,根据我国会展企业的经营状况,探讨会展企业的发展之路。本文通过资料数据,利用波特行业五力模型等工具,对C公司会展业务所具有的优势和存在问题进行了详细剖解和探讨,分析产生的原因,结合企业的自身情况,制定了C公司今后的发展策略及发展建议。全文共分六章：第一章介绍论文的思路和一些基本概念；第二章介绍了会展业的兴起与作用。第三章进行C公司会展业务的优势、问题及原因分析；第四章提出C公司会展业务的发展策略；第五章为推进C公司会展业务进一步发展的一些建议；第六章总结结论、提出不足。本文的研究将对目前C公司的会展业务生存环境和今后企业的不断发展起了总体性谋划作用,同时也为会展行业其他企业如何在当今复杂的外部环境中摆脱困境,取得优势,不断发展,具有一定的借鉴和参考意义。本文不足之处首先在于笔者对行业的总体把握深度不够,所得到的信息资料不甚完备,对问题的分析和诊断因个人水平有限而不够精准；其次就是本文提出的是基于理论上的策略建议,对于C公司以后的实际操作过程中有无采纳,在本文中无法作跟踪调查,也无法对结果作进一步确认和评价。
[Abstract]:The development of human has entered the information age, the information of various industries is being updated quickly, and the environment is changing with each passing day. Nowadays, the global economic crisis is still continuing, and enterprises are facing severe challenges. In order to survive and develop in the fierce competition, it is necessary to evaluate the whole enterprise, adjust the behavior of the enterprise and control the development direction of the enterprise from a strategic point of view. Moreover, the limitation period of the original strategic plan is shortened, and it needs to be revised to adapt to the changes, which requires the study of enterprise development. This paper takes C Company, a special exhibition enterprise in our country, as the research object, and discusses the developing road of the exhibition enterprise according to the management condition of the exhibition enterprise in our country. In this paper, the advantages and problems of the exhibition business of C Company are analyzed and discussed in detail by means of the data and the five forces model of Porter industry, and the reasons are analyzed and combined with the situation of the enterprise. The future development strategy and development suggestions of C Company are worked out. The thesis is divided into six chapters: the first chapter introduces the ideas and some basic concepts of the thesis, the second chapter introduces the rise and function of the exhibition industry. The third chapter analyzes the advantages, problems and reasons of C company's exhibition business, the fourth chapter puts forward the development strategy of C company's exhibition business, the fifth chapter is some suggestions for further development of C company's exhibition business. The sixth chapter summarizes the conclusion and puts forward the deficiency. The research in this paper will play an overall role in the survival environment of the exhibition business of C Company and the continuous development of the enterprises in the future. At the same time, it will also help other enterprises in the exhibition industry to get rid of the difficult position and gain the advantage in the complex external environment. Continuous development, with a certain reference and reference significance. First of all, the deficiency of this paper lies in the depth of the overall grasp of the industry, the information obtained is not very complete, the analysis and diagnosis of the problem is not accurate because of the limited personal level; The second is that this paper is based on the theory of strategic recommendations, for C company in the future practical process of whether to adopt, in this paper can not do follow-up investigation, can not further confirm and evaluate the results.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F713.83

【参考文献】