后“G20峰会”时代杭州打造国际会展之都的比较研究
发布时间：2019-03-08 18:40
【摘要】：本文在把握杭州会展产业现状的基础上,比较分析国际会展之都建设的中国模式,明确了广交会、奥运会和世博会、G20峰会在重新动员城市资源,促进城市转型升级的巨大作用,提出以传播精致的城市形象为主线,通过构建包含会展动力机制系统、产业内容系统、环境设施系统和文化传播系统的会展生态系统,将杭州打造成国际会展之都的发展思路。
[Abstract]:On the basis of grasping the current situation of Hangzhou convention and exhibition industry, this paper compares and analyzes the Chinese mode of building an international exhibition capital, and clarifies that the Guangzhou Fair, the Olympic Games and the World Expo, and the G20 Summit are re-mobilizing urban resources. In order to promote the transformation and upgrading of cities, it is proposed that the exhibition ecosystem, which includes the dynamic mechanism system of mice, the system of industrial content, the system of environmental facilities and the system of cultural dissemination, should be built as the main line to spread the fine image of the city. Hangzhou into an international exhibition capital of the development of ideas.
【作者单位】： 浙江经贸职业技术学院;
【基金】：2017年杭州市哲学社会科学规划课题(Z17YD003)“‘后峰会’时期杭州打造国际会展之都的比较研究”
【分类号】：F713.83
[Abstract]:On the basis of grasping the current situation of Hangzhou convention and exhibition industry, this paper compares and analyzes the Chinese mode of building an international exhibition capital, and clarifies that the Guangzhou Fair, the Olympic Games and the World Expo, and the G20 Summit are re-mobilizing urban resources. In order to promote the transformation and upgrading of cities, it is proposed that the exhibition ecosystem, which includes the dynamic mechanism system of mice, the system of industrial content, the system of environmental facilities and the system of cultural dissemination, should be built as the main line to spread the fine image of the city. Hangzhou into an international exhibition capital of the development of ideas.
【作者单位】： 浙江经贸职业技术学院;
【基金】：2017年杭州市哲学社会科学规划课题(Z17YD003)“‘后峰会’时期杭州打造国际会展之都的比较研究”
【分类号】：F713.83
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