我国电影节管理模式与发展对策研究
发布时间：2019-04-08 18:41
【摘要】： 我国电影节在文化产业和对外传播中的作用和影响与日俱增,但目前国内电影节尚处于发展的初期,在功能定位与管理模式上存在诸多不完善的地方。本文系统研究国内外电影节并重点考察上海国际电影节和中国(广州)国际纪录片大会,运用会展学、经济学、管理学和文化产业等学科理论,对电影节的功能定位与管理模式进行深入全面分析。 电影节的功能可分为文化性功能和商业性功能,国内电影节在功能定位上出现一定的偏差。上海国际电影节文化性功能异化为娱乐功能,中国(广州)国际纪录片大会过于强调商业性功能。针对这些问题,笔者认为上海国际电影节应将重心转移到文化功能上,而中国(广州)国际纪录片大会需增强文化性功能。笔者认为在不同的发展阶段,国内电影节应采用不同的管理模式。在引入期采用政府主办、承办模式；在成长期采用政府-市场过渡模式；在成熟期,可以采用市场化模式。目前国内电影节仍处于发育初期,应采用政府主办、承办的管理模式。同时,针对发展中存在的问题,提出相应的对策。
[Abstract]:The role and influence of Chinese film festival in cultural industry and external communication is increasing day by day, but at present, domestic film festival is still in the initial stage of development, and there are many imperfections in the function orientation and management mode. This paper systematically studies domestic and foreign film festivals and focuses on Shanghai International Film Festival and China (Guangzhou) International documentary Conference, using the theories of exhibition science, economics, management and cultural industry, etc. The function orientation and management mode of film festival are analyzed thoroughly. The function of film festival can be divided into cultural function and commercial function. The cultural function of the Shanghai International Film Festival is alienated to the entertainment function, and the International documentary Conference of China (Guangzhou) emphasizes the commercial function too much. In view of these problems, the author thinks that the focus of Shanghai International Film Festival should be shifted to the cultural function, while the International documentary Conference of China (Guangzhou) should strengthen the cultural function. The author thinks that in different stages of development, domestic film festivals should adopt different management models. In the period of introduction, the mode of government hosting and undertaking is adopted; in the period of growth, the mode of government-market transition is adopted; in the mature period, the mode of marketization can be adopted. At present, domestic film festivals are still in the early stages of development, should be hosted by the government, the management model. At the same time, aiming at the problems existing in the development, the corresponding countermeasures are put forward.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J992.7
本文编号：2454818
[Abstract]:The role and influence of Chinese film festival in cultural industry and external communication is increasing day by day, but at present, domestic film festival is still in the initial stage of development, and there are many imperfections in the function orientation and management mode. This paper systematically studies domestic and foreign film festivals and focuses on Shanghai International Film Festival and China (Guangzhou) International documentary Conference, using the theories of exhibition science, economics, management and cultural industry, etc. The function orientation and management mode of film festival are analyzed thoroughly. The function of film festival can be divided into cultural function and commercial function. The cultural function of the Shanghai International Film Festival is alienated to the entertainment function, and the International documentary Conference of China (Guangzhou) emphasizes the commercial function too much. In view of these problems, the author thinks that the focus of Shanghai International Film Festival should be shifted to the cultural function, while the International documentary Conference of China (Guangzhou) should strengthen the cultural function. The author thinks that in different stages of development, domestic film festivals should adopt different management models. In the period of introduction, the mode of government hosting and undertaking is adopted; in the period of growth, the mode of government-market transition is adopted; in the mature period, the mode of marketization can be adopted. At present, domestic film festivals are still in the early stages of development, should be hosted by the government, the management model. At the same time, aiming at the problems existing in the development, the corresponding countermeasures are put forward.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：J992.7
【引证文献】
相关期刊论文 前1条
1 李娜;;关于国际电影节的多元价值分析[J];媒体时代;2012年04期
相关硕士学位论文 前1条
1 万临源;纪录片的方案预售机制研究[D];华南理工大学;2013年
，本文编号：2454818
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