新加坡旅游业发展阶段及特点研究
发布时间：2019-04-15 16:52
【摘要】： 二十世纪六十年代起,新加坡旅游业从无到有,在没有资源创造资源的情况下迅速发展成为亚洲乃至世界重要的旅游目的地之一。本文将新加坡旅游业作为研究对象,因循其发展轨迹总结经验。这将充实国内有关新加坡旅游的研究成果,并为上海旅游业的进一步发展提供启示。 本文主要采用文献研究法和归纳分析法。首先依据旅游收支平衡法理顺新加坡旅游纵向发展脉络,并将其划分成四个阶段：起步阶段(1968年以前)、快速成长阶段(1969-1981年)、成熟发展阶段(1982-1996年)和竞争格局下的平稳发展阶段(1996年以来)。本文再结合各阶段的背景补充说明新加坡旅游业在不同时期的进展与变化,在研究大量文献资料的基础上提出新加坡在会展旅游、旅游营销及人力资源方面的优势特点,并对其进行影响因素分析。最后以此对上海的旅游业提出相应建议。 新加坡旅游业的主要特点是：第一,具有竞争优势的亚洲第一会议旅游目的地。新加坡的会议业获奖无数。场馆设施齐备、功能齐全,新的现代化场馆仍在不断涌现。商务会议旅游为新加坡做出了突出的经济贡献。第二,城市旅游营销全方位推进。新加坡的城市旅游别具特色,不仅具有招徕旅游者的动机,同时背负着国家认同的使命,具有营销动机和对象的多样性。营销内容随时代变迁不断充实,营销渠道全面铺开,危机营销也受到多方支持,取得了非常好的效果。第三,完善的教育体系培养出符合旅游业需要的各层次人才。新加坡的教育体系兼顾学历教育与职业培训,为向旅游业输送实用型人才提供保障。同时企业也与政府联合培养人才。通过对新加坡旅游业发展过程中经济、政策、社会文化等因素的研究,发现其外向型的经济环境,以经济建设为导向、兼顾多方利益的旅游政策为商务会展旅游提供了有利的环境；多元的社会文化不仅丰富了旅游产品,其多民族语言优势也提高了商务、旅游接待质量；先进的科学技术同时为旅游业发展提供了有力支持。优越的商务环境培育出繁荣的商务会展旅游市场。强大的城市旅游营销支持与人才保障机制弥补了自然旅游资源的不足。这些宏观因素都促使新加坡旅游业形成以上这三个特点。这些特点对上海旅游业的设计规划、旅游营销、人才培养等都有借鉴意义。
[Abstract]:Since 1960's, Singapore's tourism industry has become one of the most important tourist destinations in Asia and even the world without the resources to create resources. This article takes Singapore tourism as the research object, according to its development track summarizes the experience. This will enrich the domestic research on tourism in Singapore, and provide inspiration for the further development of tourism in Shanghai. This article mainly uses the literature research method and the inductive analysis method. First of all, according to the tourism balance law, the vertical development of tourism in Singapore is sorted out and divided into four stages: the initial stage (before 1968) and the rapid growth stage (19691981). Mature development stage (1982-1996) and stable development stage under competition pattern (since 1996). Combined with the background of each stage, this paper explains the progress and changes of Singapore's tourism in different periods, and puts forward the advantages and characteristics of Singapore in mice tourism, tourism marketing and human resources on the basis of studying a large number of literature and materials. And carry on the influence factor analysis to it. Finally, this paper puts forward corresponding suggestions for Shanghai's tourism industry. The main features of Singapore's tourism industry are: first, the competitive advantage of the first Asian Conference tourist destination. Singapore's conference industry won numerous awards. Stadiums and facilities are ready, full-featured, new modern venues are still emerging. Business conference tourism has made an outstanding economic contribution to Singapore. Second, the all-round promotion of urban tourism marketing. Singapore's urban tourism has unique characteristics, not only has the motivation to attract tourists, but also carries the mission of national identity, with marketing motivation and diversity of objects. With the development of the times, marketing channels have been spread out and crisis marketing has been supported by many parties, which has achieved very good results. Third, perfect education system to cultivate all levels of talents in line with the needs of tourism. Singapore's education system combines education with vocational training to ensure the delivery of practical talent to tourism. At the same time, enterprises and the government also jointly train talents. Through the study of the economic, policy, social and cultural factors in the development of Singapore's tourism industry, it is found that its extroverted economic environment is guided by economic construction. The multi-benefit tourism policy provides a favorable environment for business mice tourism; Pluralistic social culture not only enriches tourism products, but also improves the quality of business and tourism reception with multi-ethnic language advantages, and advanced science and technology provide powerful support for the development of tourism at the same time. The superior business environment fosters a prosperous business exhibition tourism market. The strong urban tourism marketing support and talent guarantee mechanism make up for the shortage of natural tourism resources. These macro factors promote Singapore's tourism industry to form these three characteristics. These features can be used for reference in Shanghai tourism design and planning, tourism marketing, talent training and so on.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F593.39
本文编号：2458313
[Abstract]:Since 1960's, Singapore's tourism industry has become one of the most important tourist destinations in Asia and even the world without the resources to create resources. This article takes Singapore tourism as the research object, according to its development track summarizes the experience. This will enrich the domestic research on tourism in Singapore, and provide inspiration for the further development of tourism in Shanghai. This article mainly uses the literature research method and the inductive analysis method. First of all, according to the tourism balance law, the vertical development of tourism in Singapore is sorted out and divided into four stages: the initial stage (before 1968) and the rapid growth stage (19691981). Mature development stage (1982-1996) and stable development stage under competition pattern (since 1996). Combined with the background of each stage, this paper explains the progress and changes of Singapore's tourism in different periods, and puts forward the advantages and characteristics of Singapore in mice tourism, tourism marketing and human resources on the basis of studying a large number of literature and materials. And carry on the influence factor analysis to it. Finally, this paper puts forward corresponding suggestions for Shanghai's tourism industry. The main features of Singapore's tourism industry are: first, the competitive advantage of the first Asian Conference tourist destination. Singapore's conference industry won numerous awards. Stadiums and facilities are ready, full-featured, new modern venues are still emerging. Business conference tourism has made an outstanding economic contribution to Singapore. Second, the all-round promotion of urban tourism marketing. Singapore's urban tourism has unique characteristics, not only has the motivation to attract tourists, but also carries the mission of national identity, with marketing motivation and diversity of objects. With the development of the times, marketing channels have been spread out and crisis marketing has been supported by many parties, which has achieved very good results. Third, perfect education system to cultivate all levels of talents in line with the needs of tourism. Singapore's education system combines education with vocational training to ensure the delivery of practical talent to tourism. At the same time, enterprises and the government also jointly train talents. Through the study of the economic, policy, social and cultural factors in the development of Singapore's tourism industry, it is found that its extroverted economic environment is guided by economic construction. The multi-benefit tourism policy provides a favorable environment for business mice tourism; Pluralistic social culture not only enriches tourism products, but also improves the quality of business and tourism reception with multi-ethnic language advantages, and advanced science and technology provide powerful support for the development of tourism at the same time. The superior business environment fosters a prosperous business exhibition tourism market. The strong urban tourism marketing support and talent guarantee mechanism make up for the shortage of natural tourism resources. These macro factors promote Singapore's tourism industry to form these three characteristics. These features can be used for reference in Shanghai tourism design and planning, tourism marketing, talent training and so on.
【学位授予单位】：华东师范大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F593.39
【引证文献】
相关期刊论文 前1条
1 刘雁琪;;北京旅游业在建设国际商贸中心中的优劣势分析[J];北京财贸职业学院学报;2012年02期
相关硕士学位论文 前1条
1 乌伊罕;克什克腾旗旅游公共服务体系建设：现状、问题与对策[D];中央民族大学;2013年
，本文编号：2458313
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