会展社会影响尺度与独立变量的相关性研究——广交会的实证研究

发布时间：2019-05-24 09:16

【摘要】：研究会展社会影响尺度与独立变量的相关性是会展社会影响研究的重要组成部分,对于扩大积极的会展社会影响和控制消极影响有着重要的实践意义。研究了11个独立变量与会展社会影响尺度的3个公共因子之间的相关关系,结果表明,独立变量对公共因子的影响有限,只有性别、居住地、居住时间、文化程度、收入和在相关行业工作等6个独立变量与会展社会影响感知显著相关。广交会案例表明:第一,性别方面,女性的个人收益感知强于男性。第二,居住地方面,海珠区居民对广交会社会影响的正面感知最弱,负面感知最强;天河区和广州其他区居民对广交会社会影响的正面感知相对较弱,负面感知相对较强;而越秀区的居民对广交会的正面感知最强,负面感知最弱。第三,在广州居住年限越长的居民对广交会社会影响的感知越消极。第四,文化程度越高的居民,对于广交会社会影响的感知越消极;第五,收入方面,居民月均实际收入越高,对个人收益感知越弱;第六,在相关行业工作的居民的个人收益感知比不在相关行业内工作的居民感知更强烈。
[Abstract]:The study of the correlation between the social impact scale and independent variables is an important part of the study of the social impact of exhibition and exhibition, which is of great practical significance for expanding the positive social impact of exhibition and controlling the negative impact. The correlation between 11 independent variables and three public factors of convention and exhibition social influence scale is studied. the results show that the influence of independent variables on public factors is limited, only sex, place of residence, living time and educational level. Six independent variables, such as income and working in related industries, were significantly correlated with the perception of social impact of exhibition and exhibition. The Canton Fair case shows that: first, in terms of gender, women's personal income perception is stronger than that of men. Second, in terms of place of residence, Haizhu residents have the weakest positive perception and the strongest negative perception of the social impact of the Canton Fair, while the residents of Tianhe District and other areas of Guangzhou have relatively weak positive perception and strong negative perception of the social impact of the Canton Fair, while the residents of Haizhu District have the weakest positive perception and the strongest negative perception of the social impact of the Canton Fair. The residents of Yuexiu District have the strongest positive perception and the weakest negative perception of the Canton Fair. Third, the longer the residents in Guangzhou, the more negative the perception of the social impact of the Canton Fair. Fourth, the higher the educational level of residents, the more negative the perception of the social impact of the Canton Fair; fifthly, the higher the average monthly income of residents, the weaker the perception of personal income; Sixth, the personal income perception of residents working in related industries is stronger than that of residents who do not work in related industries.
【作者单位】：广西大学商学院;
【基金】：国家自然科学基金项目(71062011) 广西教育厅科研项目(201012MS015)
【分类号】：C912.81;F713.83;F224

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