招商银行互联网金融业务发展策略研究

发布时间：2017-12-31 00:22

本文关键词：招商银行互联网金融业务发展策略研究　出处：《广西大学》2015年硕士论文　论文类型：学位论文

【摘要】：2013年被称为互联网金融元年。众多互联网企业纷纷涉足第三方支付、网络融资等领域,不断蚕食传统银行业务。为防止被边缘化,传统商业银行陆续布局互联网金融,除了将传统的支付结算、理财融资业务电子化,同时不断推出创新产品,电商平台、微信银行、直销银行争相出现在大众视野。招商银行于1987年成立于深圳经济特区,多年来一直坚持“科技立行”、“因您而变”的创新理念,在互联网金融领域处于行业领先水平,因此,本文选取招商银行作为案例探索其互联网金融业务发展新策略,为其他中小商业银行发展互联网金融提供参考。本文的研究思路是：首先介绍国内外商业银行发展互联网金融的相关成果,接着介绍招商银行的总体发展情况以及互联网金融业务发展现状并提出尚存的问题,以此为基础对招商银行发展互联网金融进行SWOT分析,同时对国内外商业银行发展互联网金融的一般模式和案例进行分析并总结出对招商银行发展的启示,最后提出招商银行发展互联网金融的策略,打造一个集银行业务、电子商务、社交平台为一体的招商银行网络社区,对其他银行发展互联网金融有一定现实指导意义。
[Abstract]:2013 is known as the first year of Internet Financial. Many Internet companies are involved in the third party payment network, financing and other fields, eroding the traditional banking business. In order to prevent the marginalization of traditional commercial banks to finance the layout of the Internet, in addition to the traditional payment and settlement, electronic business financing, at the same time, the introduction of innovative products, electronic business platform. WeChat bank, direct bank to appear in public view. China Merchants Bank was founded in 1987 in Shenzhen Special Economic Zone, over the years has been adhering to the "technology", "innovative ideas because you changed", the financial sector in the Internet in the industry-leading level, therefore, this paper selects the China Merchants Bank as a case to explore the development of Internet banking the new strategy, provide a reference for the development of Internet banking and other small and medium-sized commercial banks. The idea of this paper is: first introduced the domestic and foreign commercial banks The relevant achievements in the development of Internet banking, and then introduces the general situation of the development of China Merchants Bank and Internet financial business development situation and put forward the problems, based on the development of the Internet financial investment bank SWOT analysis, while commercial banks on the domestic and foreign development of the Internet financial general model and case analysis and summed up the development of China Merchants Bank the enlightenment, finally put forward the development of Internet banking of China Merchants Bank strategy, create a set of banking, e-commerce, social networking platform for the development of China Merchants Bank network community, has a certain guiding significance to the development of the Internet bank finance.

【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F832.2;F724.6

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