中国银行哈尔滨BJL支行网点转型

发布时间：2018-01-31 15:01

本文关键词： 商业银行网点转型中国银行银行经营管理　出处：《哈尔滨工程大学》2012年硕士论文　论文类型：学位论文

【摘要】：入世以来我国银行业准入门槛不断降低，各类银行应运而生,这直接导致了国内银行间的激烈竞争。为了能在竞争中脱颖而出，近年来大型商业银行利用自身丰富的网点资源，纷纷开展了网点转型工作。中国银行的网点转型工作始于2006年，并最早在深圳等经济发达地区进行试点。2008年中总行制定了《中国银行全面转型战略实施方案》，于是中国银行正式在全国范围开展了网点转型工作。在转型工作中，虽然有《实施方案》为理论指导，但现实操作中受地域、客户群体、经济环境等因素影响，转型工作推进乏力，因此。各分支行纷纷根据自身情况，，开展了符合区域特色的网点转型工作。本文通过对BJL支行网点转型案例的研究，指出了BJL支行此次网点转型中取得的成绩和存在的问题，同时，对存在问题进行了深入的分析，并结合BJL支行的现状，提出了可行的优化改进方案和实施措施。希望通过该案例，为其上级直管行总结、积累网点转型的工作经验，为辖区内的其它网点的转型提供指导和借鉴。
[Abstract]:Since China's entry into WTO, the entry threshold of China's banking industry has been lowered, and all kinds of banks have emerged as the times require, which directly leads to the fierce competition among domestic banks in order to stand out in the competition. In recent years, large commercial banks have carried out the network transformation with their abundant network resources. The network transformation of Bank of China began in 2006. In middle of 2008, the head office formulated the "implementation Plan of the Bank of China's Comprehensive Transformation Strategy". So the Bank of China formally carried out the network transformation work nationwide. In the transformation work, although there is a "implementation plan" for the theoretical guidance, but the actual operation by the region, customer groups, economic environment and other factors. The transformation work is weak, so each branch has carried out the transformation work according to its own situation. Through the case study of BJL branch transformation, this paper points out the achievements and problems in the transformation of BJL branch. At the same time, it makes a deep analysis of the existing problems. Combined with the current situation of the BJL branch, the feasible optimization improvement scheme and implementation measures are put forward. It is hoped that through this case, it will sum up for its superiors the direct management bank and accumulate the working experience of network transformation. For the transformation of other outlets in the jurisdiction to provide guidance and reference.
【学位授予单位】：哈尔滨工程大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.33

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