BSB银行商务大厦业务发展战略研究

发布时间：2018-02-11 02:21

本文关键词： BSB银行商务大厦业务发展战略　出处：《内蒙古大学》2012年硕士论文　论文类型：学位论文

【摘要】：银行企业在商业地产方面的开发建设,对其核心资产中固定资产部分的保值、增值具有重大意义。本文在结合BSB银行商务大厦的开发建设实务,对BSB银行商务大厦业务发展战略进行了深入的分析和研究,探索BSB银行这样的银行企业,考虑银行企业经营范围限制因素、满足政策要求的前提下,降低建设开发成本,总结出一套适合银行企业投资开发与经营商业地产的模式,达到既要降低投资风险,又可获得更高的、稳定的投资效益。本研究首先通过项目背景情况、BSB银行背景情况,以及BSB银行商务大厦项目的建设效果研究,分析了BSB银行商务大厦产生的商业投资背景；然后,通过对项目开发面临的国家及包头地区的政治法律、经济、技术分析、社会文以及商业地产环境研究,详细分析了BSB银行商务大厦项目面临的外部环境；再通过对BSB银行企业文化、企业管理、市场运作、财务管理和产业转移综合驾驭能力的研究,分析了BSB银行相关能力；详细分析研究BSB银行商务大厦项目开发建设的优势、劣势、机遇、威胁；最后提出了BSB银行商务大厦的业务发展战略,并提出了BSB银行在商业地产方面发展战略中所需的战略相关
[Abstract]:The development and construction of commercial real estate of bank enterprises is of great significance to the preservation and appreciation of the fixed assets part of their core assets. This paper analyzes and studies the business development strategy of BSB Bank Commercial Building, explores the bank enterprises such as BSB Bank, and reduces the cost of construction and development on the premise of considering the limited factors of the scope of operation of the bank enterprises and meeting the requirements of the policy. This paper sums up a set of models suitable for the investment development and management of commercial real estate by bank enterprises, which can not only reduce the investment risk, but also obtain higher and more stable investment benefit. This study firstly analyzes the commercial investment background of the BSB Bank Commercial Building through the background of the project and the construction effect of the BSB Bank Commercial Building Project. Then, the paper analyzes the commercial investment background of the BSB Bank Commercial Building, and then analyzes the commercial investment background of the BSB Bank Commercial Building. Through the political law, economy, technical analysis, social literature and commercial real estate environment of the country and Baotou area facing the project development, the paper analyzes the external environment of the commercial building project of BSB bank in detail; Then through the study of BSB bank corporate culture, enterprise management, market operation, financial management and industry transfer, the paper analyzes the related ability of BSB bank, and analyzes the advantages of BSB bank commercial building project development and construction in detail. Finally, the paper puts forward the business development strategy of BSB Bank Commercial Building, and puts forward the strategic correlation needed by BSB Bank in the development strategy of commercial real estate.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.33

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