中国农业银行温州分行公司业务发展战略

发布时间：2018-02-20 04:44

本文关键词： 农业银行公司业务发展战略　出处：《湘潭大学》2012年硕士论文　论文类型：学位论文

【摘要】：公司业务是商业银行的核心业务，是商业银行利润的主要来源，是金融服务创新的重要载体,银行在公司业务的发展情况将直接决定银行在市场中的竞争地位。随着银行业的全面对外开放，银行公司业务将会面临越来越激烈竞争。农业银行温州分行公司业务面临激烈同行业竞争、复杂的外部环境、逐渐强大的替代品的威胁，，其遥遥领先的市场地受到冲击，如何确保农行公司业务竞争优势已成为管理者重点关注问题。本文农业银行温州分行公司业务为主要研究对象，首先介绍了银行公司的基本内涵、特点和在银行体系中的地位；然后分析了农业银行温州分行公司业务目前的发展情况，以及其发展所面临的环境特征，包括外部宏观环境、行业及竞争环境，银行内部在渠道、客户建设、风险管理等方面的状态；其次，总结了农行在公司业务发展上所具备的优势，公司业务发展的不足之处；最后通过对农业银行公司业务的发展进行市场定位，确定发展目标，作出适合农行的公司业务发展战略，并从业务建设、能力建设上提出了具体的实施措施。希望通过本论文研究对农业银行温州分行如何在公司业务的激烈竞争中，建立核心优势，保持持续领先地位提供有效借鉴。
[Abstract]:Corporate business is the core business of commercial banks, the main source of profits of commercial banks, and an important carrier of financial service innovation. The development of the bank's business in the company will directly determine the competitive position of the bank in the market. Bank companies will face more and more fierce competition. The Wenzhou branch of the Agricultural Bank of China is facing fierce competition in the same industry, complex external environment, the threat of increasingly powerful substitutes, and the impact on its far ahead market. How to ensure the competitive advantage of Agricultural Bank of China (ABC) has become a key issue for managers. This paper first introduces the basic connotation, characteristics and status of the bank company in the banking system, and then analyzes the current development situation of the Wenzhou branch company business of the Agricultural Bank of China. And the environmental characteristics of its development, including the external macro environment, industry and competition environment, internal banking in the channel, customer construction, risk management and other aspects of the state; secondly, This paper summarizes the advantages and disadvantages of Agricultural Bank of China (ABC) in the development of the company's business. Finally, through the market positioning of the business development of the Agricultural Bank of China, it determines the development goal. This paper makes a suitable strategy for Agricultural Bank of China's business development, and puts forward some specific implementation measures from the aspects of business construction and capacity building. It is hoped that this paper will study how the Wenzhou Branch of the Agricultural Bank of China is in the fierce competition of the company's business. Establish core advantages and maintain a continuous leading position to provide effective reference.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.33

【参考文献】