江苏银行运营管理体系的构建研究

发布时间：2018-02-20 05:13

本文关键词： 江苏银行运营管理体系重构　出处：《南京理工大学》2012年硕士论文　论文类型：学位论文

【摘要】：运营是企业的基本职能之一。在大多数组织中,运营职能都占用了相当大的人力、物力和财力。企业成功的要素很多,如战略、营销、资本运作、人力资源、组织架构等。但这些成功要素须建立在运营模式的基础之上。离开了运营的支持,这些企业成功的要素将是孤立和暂时的,也就难以培育企业的核心竞争力。在经济全球化和金融竞争日趋激烈的市场环境下,商业银行成功的因素中,运营管理变得越来越重要。这是因为,银行的各种繁杂的交易要通过运营体系来完成,客户获得的服务也要通过运营体系来完成。运营是商业银行存在和成长的基础。在商业银行产品同质化的今天,我国的城市商业银行在品牌、产品、机构都处于劣势的情况下,要想取得差异化的竞争优势,就必须要潜心锤炼自己的运营模式、构建具有竞争力的运营体系。为此,本文选择江苏银行做为城市商业银行的代表,对其运营体系的构建模式做了探讨,同时分析了国内大型商业银行运营体系面临的主要问题及改革的动因,在借鉴国外商业银行运营管理研究成果及实践经验基础上,笔者大胆提出了江苏银行建立卓越运营体系的战略目标,描述了实现这一战略目标所须的关键路径和举措,并用案例展示了江苏银行运营体系重构的可能并展望了改革的预期效果。
[Abstract]:Operation is one of the basic functions of an enterprise. In most organizations, the operational function occupies a considerable amount of human, material and financial resources. There are many elements of success in an enterprise, such as strategy, marketing, capital operation, human resources, etc. Organizational structure, etc., but these elements of success must be based on the operating model. Without operational support, these elements of success of the enterprise will be isolated and temporary. Therefore, it is difficult to cultivate the core competitiveness of enterprises. In the market environment of economic globalization and increasingly fierce financial competition, the operational management of commercial banks becomes more and more important in the context of economic globalization and increasingly fierce financial competition. All kinds of complicated transactions of banks should be completed through the operation system, and the services obtained by customers should also be completed through the operation system. Operation is the basis for the existence and growth of commercial banks. Today, when the products of commercial banks are homogenized, The city commercial banks of our country are in the inferior position of brand, product and institution. In order to obtain the competitive advantage of differentiation, they must concentrate on their own operation mode and build a competitive operation system. This paper chooses Jiangsu Bank as the representative of the city commercial bank, discusses the construction mode of its operation system, and analyzes the main problems and the reasons for the reform of the operation system of the domestic large commercial banks. On the basis of the research results and practical experience of foreign commercial banks' operation management, the author boldly puts forward the strategic goal of establishing excellent operation system of Jiangsu Bank, and describes the key paths and measures needed to achieve this strategic goal. A case study shows the possibility of reconstructing the operation system of Jiangsu Bank and looks forward to the expected effect of the reform.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.2

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