基于物流银行的汽车租赁闭环供应链定价策略

发布时间：2018-03-13 01:18

本文选题：基于　切入点：物流　出处：《中南大学》2012年硕士论文　论文类型：学位论文

【摘要】：中国经济的深入发展和人民生活水平的不断提高,为中国汽车租赁业提供了良好的外部发展环境,汽车租赁市场拥有巨大发展潜力。传统汽车租赁研究主要从产业组织理论、收益管理等角度展开甚少涉及资金研究。而实践证明,资金融通与结算是影响交易双方谈判成功与否的关键因素。因此,本文将物流银行引入汽车租赁闭环供应链中,研究该供应链资金与运作的协同优化,具有一定的理论和现实意义。本文以博弈论、经济学和管理学等相关知识为基础,综合物流银行、博弈论和供应链研究的相关理论,研究了汽车租赁闭环供应链定价决策问题：首先分别假设汽车租赁商、汽车制造商、汽车制造商和租赁商有融资需求,利用Stackelberg博弈构建各自在无激励机制和收益共享激励机制下的定价模型；得到两种定价策略模型的纳什均衡解并进行对比分析；求出收益共享激励机制实施的条件,使得汽车制造商和汽车租赁商共同分享系统利润；最后以算例验证模型的有效性。研究结果表明,物流银行介入汽车租赁闭环供应链是切实可行的也是当前形势迫切需要的,基于物流银行的闭环供应链管理必将给汽车租赁业以及汽车制造业打开一扇崭新的发展大门。
[Abstract]:The deep development of China's economy and the continuous improvement of people's living standards provide a good external development environment for China's automobile leasing industry, and the car rental market has great development potential. The traditional research on automobile lease is mainly from the angle of industrial organization theory, income management and so on. The practice proves that the financing and settlement are the key factors that affect the success of the negotiation between the two parties. In this paper, the logistics bank is introduced into the closed-loop supply chain of automobile leasing, and it is of theoretical and practical significance to study the coordination optimization of the capital and operation of the supply chain. Based on the relevant knowledge of game theory, economics and management, this paper studies the pricing decision of automobile rental closed-loop supply chain based on the relevant theories of logistics bank, game theory and supply chain research. Automobile manufacturers, automobile manufacturers and renters have financing needs, using Stackelberg game to construct their pricing models under the incentive mechanism of no incentive and income sharing, and get the Nash equilibrium solution of the two pricing strategy models and make a comparative analysis. The conditions for the implementation of the revenue-sharing incentive mechanism are obtained so that the automakers and car renters share the system profits together. Finally, an example is given to verify the validity of the model. The results show that it is feasible and urgent for logistics banks to intervene in the closed-loop supply chain of automobile leasing. Closed-loop supply chain management based on logistics bank will open a new door to automobile leasing industry and automobile manufacturing industry.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F426.471;F832.3

【参考文献】