中国工商银行国际业务竞争战略研究

发布时间：2018-03-13 01:30

本文选题：工商银行　切入点：国际业务　出处：《山东大学》2012年硕士论文　论文类型：学位论文

【摘要】：2006年以来,随着我国银行业全面放开,整个行业面临着前所未有的机遇和挑战,商业银行国际业务具有收益高、见效快的特点,是现代商业银行获取中间业务利润和向国外拓展营销的重要手段,它对银行对扩大市场、增加收入都有着不可替代的重要作用,是各家商业银行的兵家必争之地。中国工商银行成立于1984年,世界五百强企业之一,作为目前世界和中国最大的商业银行,要保持并进一步强化龙头老大的地位,必须进一步做强做大国际业务；只有制定科学合理的国际业务竞争战略,才能运用有效的措施推动国际业务快速向前发展。本文围绕中国工商银行国际业务竞争战略这一核心问题,首先,对外部环境进行了分析,从宏观和行业环境等方面进行了阐述,明确了金融业竞争现状,找出了机会和威胁；其次,进行了内部环境分析,评估了自身所拥有的资源、能力,发现自身的优势和劣势；最后,结合目前企业实际情况引入了国际业务竞争战略,即实施差异化竞争战略。具体包括：实施差异化战略的合理性分析；实施差异化战略的具体内涵：一是金融创新战略,二是产品品牌战略,三是做好服务提升,四是科技引领战略,五是国际化战略,六是深入以人为本理念。根据这一战略规划,借鉴国内外银行的成功经验,制定了战略实施的保障措施,积极迎接市场挑战。本文采用五力模型分析、SWOT分析等方法对中国工商银行国际业务发展现状和竞争形势进行了有效分析,提出了可行性的差异化竞争战略方案,具有较强操作性,实施后将会极大提升市场竞争力,帮助中国工商银行在商业银行国际业务竞争市场中取得更大成功,有力地促进其国际业务健康、快速、持续发展,有利于巩固并强化其行业领军的地位。
[Abstract]:Since 2006, with the full liberalization of the banking industry in China, the whole industry is facing unprecedented opportunities and challenges. The international business of commercial banks has the characteristics of high returns and quick results. It is an important means for modern commercial banks to gain profits from intermediate business and expand marketing abroad. It plays an irreplaceable role in expanding the market and increasing the income of commercial banks. The Industrial and Commercial Bank of China (ICBC) was founded in 1984, one of the top 500 enterprises in the world. As the largest commercial bank in the world and China at present, it is necessary to further strengthen the international business in order to maintain and further strengthen the position of leading leader. Only by formulating a scientific and reasonable competitive strategy of international business can we use effective measures to promote the rapid development of international business. This article revolves around the core question of ICBC's international business competition strategy. Firstly, it analyzes the external environment, expounds the macro and industry environment, clarifies the present situation of financial industry competition, and finds out the opportunities and threats. Secondly, it analyzes the internal environment, evaluates its own resources, capabilities, and finds out its own strengths and weaknesses. Finally, it introduces the international business competition strategy according to the actual situation of the enterprise. That is, the implementation of differentiated competition strategy, including: the implementation of differentiation strategy rationality analysis; implementation of the specific content of differentiation strategy: first, financial innovation strategy, second product brand strategy, third is to do a good job in service promotion, The fourth is the strategy of science and technology, the fifth is the strategy of internationalization, and the sixth is the idea of putting people first. According to this strategic plan, and drawing on the successful experience of domestic and foreign banks, the guarantee measures for the implementation of the strategy are formulated to actively meet the challenge of the market. In this paper, the current situation and competition situation of ICBC's international business are analyzed effectively by using the five-force model analysis and SWOT analysis, and a feasible scheme of differentiated competitive strategy is put forward, which has strong maneuverability. It will greatly enhance market competitiveness, help ICBC to achieve greater success in the international business competition market of commercial banks, and contribute to the healthy, rapid and sustainable development of its international business. It helps to consolidate and strengthen its position as an industry leader.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.2

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