景德镇陶瓷文化创意产业融资问题研究

发布时间：2018-03-23 15:07

本文选题：陶瓷文化创意产业　切入点：融资问题　出处：《景德镇陶瓷学院》2015年硕士论文

【摘要】：近年来,随着生产力的发展及人们消费需求的变化,文化创意产业迅速发展起来。而作为千年瓷都的景德镇也不例外,由于文化创意产业的高融合性以及在景德镇陶瓷产业不断的优化升级的作用下,陶瓷文化创意产业成为新时代下的产物。但是由于陶瓷文化创意企业一般都是中小企业,大部分都是无形资产,而金融机构关于无形资产的评估机制还不健全,导致文化创意产业可用于抵押的资产很少,获得担保方的担保又十分不易,使得陶瓷文化创意产业的融资问题成为其发展的严重制约因素。本文就是以此为出发点,结合景德镇的实际情况,以其陶瓷文化创意产业融资问题为研究对象,旨在提出解决其融资问题的有效对策。首先,对该领域国内外的研究现状进行梳理评述,明确研究的必要性和突破口。其次,对本文的研究对象——陶瓷文化创意产业进行了界定,并探讨了陶瓷文化创意产业的特征,为本文的理论基础做了铺垫。第三部分,通过实地调查和入户访谈的方式进行实地考证景德镇陶瓷文化创意产业的发展现状、融资现状和融资问题。为后文介绍国外的融资经验和提出有针对性的对策奠定了基础。第四部分,通过研究设计和变量设置,建立多元线性回归模型,借助SPSS软件进行回归分析,得出各个要素对陶瓷文化创意企业成功获贷的影响,使提出的对策更有针对性。第五部分介绍国外一些典型国家的文化创意产业的融资经验对我国的启示。最后一部分,第一小节,首先对景德镇陶瓷文化创意产业进行了SWOT分析,以此引出下文关于景德镇陶瓷文化创意产业融资问题的对策和建议。第二小节从金融机构、政府、企业三个方面提出了解决景德镇陶瓷文化创意产业融资问题的对策和建议。
[Abstract]:In recent years, with the change of the development of productivity and people's consumption demand, cultural and creative industries developed rapidly. As the Millennium porcelain of Jingdezhen is no exception, because of the high integration of cultural and creative industries and upgrade in the optimization of Jingdezhen ceramics industry constantly under the ceramic cultural and creative industries have become a product of the new age. But because the ceramic cultural and creative enterprises are generally small and medium-sized enterprises, most of them are intangible assets, and to assess the mechanism of financial institutions on intangible assets are not perfect, resulting in cultural and creative industries can be used for mortgage assets rarely get the guarantee's warranty is not easy, the financing problem of ceramic cultural and creative industries has become the serious restriction factor its development. This article is as a starting point, combined with the actual situation in Jingdezhen, the ceramic cultural and creative industry financing problem as the research object , aims to put forward effective countermeasures to solve the financing problem. Firstly, sort out and review the current research in the field at home and abroad, the breakthrough and the necessity of clear research. Secondly, the object of study of ceramic cultural and creative industries are defined, and discusses the characteristics of ceramic cultural and creative industries, paves the way for the theory the basis of this. The third part, the current development of the field research of Jingdezhen ceramic cultural and creative industries through on-the-spot investigation and interview methods, current situation and problem of financing financing. For the introduction of foreign financing experience and put forward some countermeasures to lay the foundation. The fourth part, through the research and design of variable settings, set up the multivariate linear regression model, regression analysis was carried out using SPSS software, the influence of various factors on the ceramic cultural and creative enterprises successful in obtaining loans, make the policy more needle proposed Right. The fifth part introduces some foreign typical national cultural creative industry financing experience and Its Enlightenment to China. In the last part, the first section, the first SWOT analysis of Jingdezhen ceramic cultural and creative industries, this leads to countermeasures and suggestions on Jingdezhen ceramic cultural and creative industry financing problems below. The second section from financial institutions and the government, put forward to solve the financing problems of Jingdezhen ceramic cultural and creative industries the countermeasures and suggestions of the three aspects of enterprise.

【学位授予单位】：景德镇陶瓷学院
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：J527-F;F832.4

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