永安期货沈阳营业部竞争战略研究

发布时间：2018-03-24 06:20

本文选题：期货市场　切入点：期货公司营业部　出处：《大连理工大学》2012年硕士论文

【摘要】：中国期货市场通过20多年的发展,经历了发展初期、治理整顿之后已经进入了稳定有序的发展阶段。近几年,因为股指期货的推出,券商通过控股、参股等方式兼并重组期货公司,并大量增设期货营业部,期货营业部的竞争加剧。作为业务的第一线,期货公司营业部如何经营发展不但影响到公司的经营效益,也直接决定了期货行业是否能够有效地服务国民经济、服务产业。本文立足于对永安期货沈阳营业部的竞争战略研究,提出了营业部竞争策略的选择方案并制定了未来的经营发展方向。通过本研究,希望对期货公司营业部改变现有的经营规模小、服务模式单一、同质化竞争严重的状况有所帮助。本文首先对沈阳营业部的外部环境分析来发现机会和威胁,再通过内部环境进行分析总结优势和劣势,并运用SWOT矩阵分析了营业部在竞争中可选择的四种竞争战略。通过量化分析,得出了沈阳营业部可以选择集中差异化的竞争战略结论。最后,通过对营业部的市场及服务的分析,对竞争战略制定了实施步骤和保障措施。通过本文研究,不但对永安期货沈阳营业部的竞争战略选择提供了实际指导意义,而且对国内期货公司营业部的经营模式及竞争战略的选择也具体较大的参考价值。
[Abstract]:China futures market through 20 years of development, has experienced the early stages of development, after rectification has entered the development stage of stable and orderly. In recent years, because of the introduction of stock index futures brokerage, through the holding, equity and other ways of mergers and acquisitions of Futures Company, and a large number of additional futures business department, increasing the futures business department as a first-line competition. How to run a business, development not only affects the operating efficiency of the company to the Futures Company's business department, also directly determines whether the futures industry can effectively serve the national economy, service industry.
This paper is based on the research on the competition strategy of Yongan Shenyang futures business department, business department proposed the selection scheme of competitive strategy and developed a business development direction in the future. Through this study, hope to change the existing management of small scale Futures Company sales, service mode is single, the homogenization of serious competition situation of help.
Firstly, the analysis of the external environment of Shenyang business department to find opportunities and threats, and then through the internal environment analysis of the advantage and disadvantage, and analyzes the four competitive strategies in the competition in the business department can be selected using SWOT matrix. Through quantitative analysis, the Shenyang business department can choose focused differentiation competitive strategy conclusions at last, through the analysis of the market and service of the business department, the competitive strategy to develop the implementation steps and measures.
This study not only provides practical guidance for the selection of competitive strategy of Yongan futures Shenyang business department, but also has a great reference value for the operation mode and competitive strategy of Futures Company business department.

【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.51

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