A商业银行客户经理培训问题研究

发布时间：2018-04-02 11:16

本文选题：银行客户经理　切入点：培训　出处：《辽宁大学》2012年硕士论文

【摘要】：在现阶段,我国商业银行存在多种多样的竞争态势,主要包括人才夺争、扩张机构、创新业务等许多方面,但归根结底还是在人力资源的争夺上。过去几年,A商业银行大力推进教育培训工作的改革、发展与创新,基本形成以全员培训体系、培训管理和实施体系、培训资源体系为主体的教育培训体系,培训制度日益完善、基础逐步夯实,各层次、各类别岗位培训协调推进,在围绕中心、服务大局方面发挥了积极的作用。未来三年,是A商业银行持续推进战略转型的重要阶段。要在激烈的市场竞争中脱颖而出,人才资源越来越成为关键资源和不竭动力,教育培训的全局性地位和作用也将愈加突显。面对新形势新任务,教育培训工作必须进一步提升专业服务能力,在建设国际一流现代金融企业进程中更好地提供智力支持和人才保障。在银行的运营过程中,银行与客户交流的桥梁是银行客户经理,客户经理需要以客户为中心,时时刻刻具备服务意识,并且通过建立维护客户关系,处理客户的各种业务。作为银行客户经理,需要具备的基本条件是要有较强的沟通能力和系统的策略营销技巧,在此基础上,调动所有的各项资源为客户提供系统化的综合服务。员工队伍建设的战略性、基础性、先导性工作又是教育培训,是打造企业核心竞争力、实现可持续发展的重要保障。本文以A商业银行为研究对象,通过对客户经理培训工作中存在的问题进行深入分析,结合该行业务发展实际情况及战略目标要求,详细研究分析了该行客户经理培训存在问题和原因所在,并借鉴其他知名企业的培训经验,适当提出全面的对策,以希望能为A商业银行的客户经理培训工作提供参考资料,进一步促进国内银行业客户经理培训工作的科学化和规范化,提升培训的针对性和有效性。
[Abstract]:In the past few years , A commercial bank has played a positive role in the reform , development and innovation of education training . In the past few years , A commercial bank has played a positive role in the reform , development and innovation of education and training . In the past few years , A commercial bank has played a positive role in the reform , development and innovation of education and training .

During the operation of the bank , the bridge between the bank and the customer is the bank account manager , the account manager needs to be the center of the customer , the customer manager needs to have the service consciousness in time and time , and through the establishment and maintenance of the customer relationship , the customer ' s various businesses are handled . As the bank account manager , the basic condition that needs to be met is to have stronger communication ability and the strategy marketing skills of the system , and on the basis of this , all the resources are mobilized to provide systematic integrated services for the customers .

The strategic , basic , leading and educational training of the staff team is an important guarantee to build the core competence of the enterprise and realize the sustainable development . In this paper , a commercial bank is used as the research object , the problems and reasons for the training of the customer manager of the bank are analyzed in detail , and the training experience of other well - known enterprises is taken into consideration , so as to provide reference materials for the training work of the customer manager of A commercial bank , and further promote the scientific and standardization of the training work of the domestic banking account manager , and improve the pertinence and effectiveness of the training .

【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F272.92;F832.33

【参考文献】