华宸信托发展战略研究

发布时间：2018-04-05 16:16

本文选题：华宸信托　切入点：发展战略　出处：《内蒙古大学》2012年硕士论文

【摘要】：作为当今金融领域中坚力量的信托业,其实质就是依法执行的一种高效的理财制度,坚守“得人之信,受人之托,代人理财,履行之嘱”的本质,被广泛用于民事、商事和公益领域。我国的信托行业在过去30余年的发展过程中经历过五次大规模整顿,2007年是信托业发展的重要转折点,自此之后信托业进入了跨越式发展的“新两规时代”,仅仅是五年的时间信托资产就迅速由06年的3360亿元增长到47000亿元,取得了令人瞩目的伟大成绩,信托业也由此进入了一种全新的发展模式。华宸信托有限责任公司(以下简称华宸信托)成立于20世纪90年代,主要从事货币、资本交易以及实业投资事务,虽然其存在形式是非银行金融机构,但在内蒙古自治区的金融系统内有着举足轻重的作用。该文根据华宸信托的发展管理现状和PEST分析手段并结合企业管理和创新等理论,对该公司发展的内外部宏微观环境进行了细化的探究。从该公司的内部运行环境上讲,由于公司的成立时间较长,积累了大量丰富的运营管理经验和雄厚资本,口碑良好,品牌树立初露端倪,这些都促进了公司的向前发展；然而华宸信托同样也面临着管理体系老化、市场服务面窄和主业发展不强的前进困境；以中国当前的社会政治、经济的宏观环境来讲,国内经济繁荣、政局稳定,且国民经济收入增长、各个行业加速创新脚步等,都为华宸信托的发展提供了绝好机遇。除此之外,我国政府对于金融系统的政策引导发生变化,加之当前各种企业间的激烈竞争局面都给华宸信托的扩展带来了挑战,迫切要求公司的创新和转型。基于以上论述,通过SWOT理论对华宸信托发展的内外部宏微观环境进行量化分析和总结,设定出该公司的长中短期发展战略、竞争战略和整体发展战略,并提出了5种战略实施手段,有战略合作联盟、增强风险控制能力、构建营销服务系统、提升人力资源现状、产品创新。
[Abstract]:As the backbone of the financial field today, the essence of the trust industry is to implement an efficient financial management system according to law. It adheres to the essence of "obtaining people's trust, being entrusted by others, managing money on behalf of others, and fulfilling orders", and is widely used in civil affairs.Commercial and public interestThe trust industry of our country has experienced five large-scale rectifications in the development process of the past 30 years, and 2007 was an important turning point for the development of the trust industry. Since then, the trust industry has entered the "new two times" of leaping development.The trust assets increased rapidly from 336 billion yuan in 2006 to 4.7 trillion yuan in just five years, and the trust industry also entered a new development model.Huachen Trust Co., Ltd. was founded in the 1990s, mainly engaged in money, capital transactions and industrial investment, although its form of existence is non-bank financial institutions.But in the Inner Mongolia Autonomous region's financial system has a pivotal role.According to the present situation of development and management of Huachen Trust, the PEST analysis method and the theory of enterprise management and innovation, this paper makes a detailed research on the internal and external macro and micro environment of the company's development.From the company's internal operating environment, due to the company's establishment of a long time, accumulated a large number of rich experience in operation and management and abundant capital, good reputation, brand setting up the initial signs, these have promoted the company's forward development;However, the Huachen Trust is also facing the difficulties of aging management system, narrow market service coverage and weak development of its main business. In terms of the current social, political and economic macro environment in China, the domestic economy is prosperous and the political situation is stable.And the national economy income growth, each profession accelerates the innovation step and so on, all has provided the excellent opportunity for the development of the Huachen Trust.In addition, our government's policy guidance to the financial system has changed, coupled with the current situation of fierce competition among various enterprises have brought challenges to the expansion of the Huachen Trust, the urgent need for innovation and transformation of the company.Based on the above discussion, the internal and external macro and micro environment of the development of Huachen trust is analyzed and summarized quantitatively by SWOT theory, and the long, medium and short term development strategy, competition strategy and overall development strategy of the company are established.It also puts forward five kinds of strategic implementation means, such as strategic cooperation alliance, strengthening risk control ability, constructing marketing service system, improving the present situation of human resources and product innovation.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.49

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