国泰君安证券内蒙古分公司财富管理业务竞争战略研究

发布时间：2018-05-30 15:32

本文选题：证券市场 + 国泰君安证券内蒙古分公司　；参考：《内蒙古大学》2015年硕士论文

【摘要】：中国证券行业目前处于一个迅猛扩张阶段,同业竞争异常激烈,新设营业部和老营业部、中小券商和大券商之间的博弈尚未分出胜负,佣金率一降再降,中国证券行业原先的主要收入来源——经纪业务,受到了前所未有的冲击,证券公司的传统盈利模式急待转型。而业内大型券商较为推崇的就是发展财富管理业务,寻找新的收入增长点和主营业务。作为全国券商第一梯队的国泰君安证券一直是行业创新的先行者,而国泰君安证券内蒙古分公司作为公司各分支机构中成立较早的,在当前的市场形势下,更需要积极思考如何将财富管理业务落地并发展成为替代传统经纪业务的主要收入体系和来源。中国富裕人群及其背后企业的财富管理需求日益旺盛,目前的中国金融市场还有很大的潜力需要各类金融机构去进行深入的挖掘。而加拿大皇家银行金融集团下属多美年证券的理念可以给国内券商开展财富管理提供一些启发：财富管理不应该仅仅是投资或者资产管理,而应是一个为客户提供生活、教育、经营、养老、传承等等各类需求的综合解决方案。通过对国泰君安证券内蒙古分公司财富管理业务目前的状况和所处的环境进行分析,最终得出国泰君安证券内蒙古分公司的竞争战略定位——在响应总部“健全投资银行基础功能,提升综合金融服务能力,努力把国泰君安证券打造成为行业领先的综合金融服务商”战略号召的基础上,打造内蒙古地区的证券业航母、财富管理第一品牌,开启内蒙古证券行业财富管理的综合金融服务时代——是具备客观基础的。而国泰君安证券内蒙古分公司财富管理业务的具体竞争战略措施则是其近年来全力打造的集交易、投资、托管、融资、支付这五大基础功能于一体的综合金融服务平台。这个平台所包含的内容极其庞大复杂,是国泰君安证券公司经过多年研究和积累,不断改革创新的成果。它包括产品策略、专业研究服务策略、客户分类分级策略、人才策略、服务平台策略、后台支持策略等。这些策略组合构成的综合金融服务商竞争战略可以帮助国泰君安证券内蒙古分公司为内蒙古地区的投资者尤其是高净值客户提供先进、全面、专业的综合金融服务。
[Abstract]:At present, China's securities industry is in a stage of rapid expansion. Competition among the same industry is extremely fierce. New and old business departments have been set up. The game between small and medium-sized securities firms and large securities firms has not yet been divided into winners and losers, and the commission rate has dropped again and again. The brokerage business, the main source of income in China's securities industry, has suffered an unprecedented impact, and the traditional profit model of securities companies is in urgent need of transformation. And the industry large-scale securities is more respected is to develop wealth management business, looking for new revenue growth and main business. Guotai Junan Securities, as the first echelon of national securities firms, has always been the pioneer of industry innovation. The Inner Mongolia Branch of Guotai Junan Securities, as a branch of the company, was established earlier in the various branches of the company, under the current market situation. It is necessary to actively consider how to develop wealth management business into the main income system and source instead of traditional brokerage business. There is a growing demand for wealth management among wealthy Chinese and the enterprises behind it. There is still a lot of potential in China's financial market for all kinds of financial institutions to dig deeply. And the idea of Dumenian Securities under the Royal Bank of Canada Financial Group can provide some inspiration for domestic securities firms to carry out wealth management: wealth management should not be just investment or asset management, but should be a life and education for customers. Management, pension, inheritance and other comprehensive needs of the solution. Through the analysis of the current situation and environment of wealth management business of Guotai Junan Securities Inner Mongolia Branch, Finally, it is concluded that the competitive strategic orientation of Guotai Junan Securities Inner Mongolia Branch is to "improve the basic functions of investment banks and enhance the ability of comprehensive financial services" in response to the headquarters. On the basis of the strategic call to make Guotai Junan Securities a leading comprehensive financial service provider in the industry, we will build an aircraft carrier in the securities industry in Inner Mongolia and the first brand of wealth management. Open Inner Mongolia securities industry wealth management comprehensive financial services era-is an objective basis. And Guotai Junan Securities Inner Mongolia branch wealth management business specific competition strategy measure is the comprehensive financial service platform which it has set up in recent years to set transaction, investment, custody, financing and payment. This platform contains extremely large and complex content, is the Guotai Junan Securities Company after years of research and accumulation, continuous innovation and innovation. It includes product strategy, professional research service strategy, customer classification strategy, talent strategy, service platform strategy, background support strategy and so on. The competitive strategy of integrated financial service providers can help Guotai Junan Securities Inner Mongolia Branch to provide advanced, comprehensive and professional comprehensive financial services for investors in Inner Mongolia, especially for high net worth customers.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F832.39

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