上海浦金投资管理公司竞争战略研究

发布时间：2018-06-27 23:47

本文选题：创业投资 + 目标集聚战略　；参考：《复旦大学》2012年硕士论文

【摘要】：受益于中小板、创业板的设立等措施带来的中国股票市场的不断完善,近10年来,创业投资在中国获得了迅猛发展。作为私募股权投资的一个分支,由于其对经济发展,尤其是对高技术产业的显著推动作用,创业投资得到了国家以及各级政府的热情支持,纷纷成立创业投资引导基金扶持发展。同时,也吸引大量资本打着创业投资的旗号进入,导致整个行业处于白热化的竞争阶段。对各个创业投资管理公司来讲,如何在竞争中采取合适的战略,是关乎企业持久性发展的重大决策；竞争战略的选择与正确实施直接关系着企业能否生存、壮大。上海浦金投资管理公司作为一家成立不久的创业投资管理公司,在自身资源方面具有一定的优势,但在面对激烈的竞争时,这些还是远远不够的；如果要继续发展壮大,在行业中有一席之地,制定契合自身特点的竞争战略并尽快实施是十分必要的。本文就是基于这样的现实需求,在充分分析企业内、外部的竞争环境基础上,制定了上海浦金投资管理公司未来发展所采用的目标集聚战略规划。本文共分七章：第一章介绍了公司背景、研究意义、逻辑框架、研究方法和可能的贡献与不足；第二章对投资行业、目标集聚战略、企业竞争战略等基本概念作了解释；第三章对浦金公司的外部竞争环境进行了详细分析,并运用PEST框架、价值链理论、产业生命周期模型、波特的“五力竞争模型”对浦金公司进行了分析,明确了浦金公司的自身定位；第四章采用资源基础理论对浦金公司的内部有形资源、无形资源及能力进行了分析,运用VRIO框架分析确定了核心资源；第五章采用SWOT模型分析了浦金公司的优势、劣势、机会和威胁,对总成本领先战略、差异化战略和目标集聚战略进行了比较,确定了目标集聚战略为公司所选择的最优战略；第六章从募集资金、人力资源、项目来源、投后管理、社会资源等五个方面分析了浦金公司目标集聚战略的实施；第七章是对全文的总结并提出了进一步的研究方向。本文以上海浦金投资管理公司为例,理论结合实践,力图说明创业投资管理机构如何实施目标集聚战略。期望通过研究,不但为上海浦金投资管理公司的下一步发展提供指导,使公司在激烈的市场竞争中取得一席之地；如果能为中国本土的创业投资管理机构提供借鉴,探索一条适合中国国情的创业投资管理机构竞争战略,那对笔者来讲也是意外收获,那么对整个行业的发展也能起到促进作用。当然,本文所提出的战略规划是在特殊的现实背景下才有效的,如果环境发生改变,这就需要公司根据实际情况,对公司战略提出一定的调整和修改。
[Abstract]:Thanks to the establishment of the small and medium board and the establishment of the gem, the Chinese stock market has been continuously improved. In the past 10 years, venture capital has developed rapidly in China. As a branch of private equity investment, because of its significant role in promoting economic development, especially the high-tech industry, venture capital has received enthusiastic support from the state and governments at all levels. Set up venture capital to guide fund to support development one after another. At the same time, attract a lot of capital in the name of venture capital, resulting in the whole industry in a white-hot stage of competition. For every venture capital management company, how to adopt the appropriate strategy in the competition is an important decision of the enterprise's sustainable development, and the choice of the competition strategy and the correct implementation are directly related to the survival and growth of the enterprise. As a newly established venture capital management company, Shanghai Purkin Investment Management Company has certain advantages in terms of its own resources, but in the face of fierce competition, these are far from enough; if we want to continue to develop and grow, Have a place in the industry, it is very necessary to establish competitive strategy that suits their own characteristics and implement it as soon as possible. On the basis of analyzing the internal and external competition environment, this paper formulates the target agglomeration strategic plan for the future development of Shanghai Purkin Investment Management Company. This paper is divided into seven chapters: the first chapter introduces the company background, research significance, logical framework, research methods and possible contributions and deficiencies, the second chapter of the investment industry, target agglomeration strategy, enterprise competition strategy and other basic concepts are explained. The third chapter makes a detailed analysis of the external competitive environment of Pu Jin Company, and analyzes the Purkin Company by using pest framework, value chain theory, industry life cycle model and Porter's "five Forces Competition Model". The fourth chapter analyzes the internal tangible resources, intangible resources and capability of Pu Jin Company, and determines the core resources by VRIO framework. In the fifth chapter, SWOT model is used to analyze the advantages, disadvantages, opportunities and threats of Pu Jin Company. It compares the total cost leading strategy, the differentiation strategy and the target agglomeration strategy, and determines the optimal strategy chosen by the company. The sixth chapter analyzes the implementation of the goal agglomeration strategy of Pu Jin Company from five aspects: raising funds, human resources, project sources, post-investment management, social resources, etc. The seventh chapter summarizes the full text and puts forward the further research direction. Taking Shanghai Purkin Investment Management Company as an example, this paper tries to explain how the venture capital management organization implements the target agglomeration strategy by combining theory with practice. It is hoped that the research will not only provide guidance for the further development of Shanghai Purkin Investment Management Company, and enable the company to gain a place in the fierce market competition; if it can provide a reference for the local venture capital management organizations in China, It is also an unexpected gain for the author to explore a competitive strategy of venture capital management institutions suitable for China's national conditions, which can also promote the development of the whole industry. Of course, the strategic planning proposed in this paper is only effective under the special realistic background. If the environment changes, it needs the company to put forward some adjustments and modifications to the company strategy according to the actual situation.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.39;F272

【共引文献】