新世纪期货公司的战略选择与发展模式创新研究

发布时间：2018-06-28 21:01

本文选题：SWOT分析 + 产业链　；参考：《复旦大学》2012年硕士论文

【摘要】：[摘要]本文首先运用PESTCL模型,从政治法律环境、经济环境、社会文化环境、技术环境等四个方面分析我国期货行业的宏观环境,客观地描述我国期货行业的现状,而后基于对我国期货行业所面临的宏观环境分析,讨论有利于我国期货行业发展的政策需求和相对路径。其次,本文运用五力模型对期货行业的产业环境进行分析,将大量不同的要素汇集在一个简便的模型中,以此分析一个行业的基本竞争态势；接下来本文对对新世纪期货公司进行SWOT分析,从优势、弱势、机会、威胁四个方面分析公司存在的机会和威胁,以便进行相应的战略和发展模式选择。基于PESTCL模型、五力模型、SWOT模型的分析,本文得出在未来国家产业政策引导下的期货行业将进入创新发展期,在此背景下,新世纪期货公司将有必要充分发挥自身优势,打造核心竞争能力。以产业链理论、服务感知质量、混业经营模式等为指导,寻求突破来规划新世纪期货的战略选择和发展模式,构建在全产业链竞争视角下的业务发展战略,逐步形成以顾客感知为导向的服务创新模式,同时以股权改革和整合推动新世纪期货公司业务结构优化与创新。
[Abstract]:Abstract: firstly, using PESTCL model, this paper analyzes the macro environment of China's futures industry from four aspects: political and legal environment, economic environment, social and cultural environment and technical environment, and objectively describes the present situation of China's futures industry. Then, based on the macro environment analysis of futures industry in China, the paper discusses the policy demand and relative path which is beneficial to the development of futures industry in China. Secondly, this paper analyzes the industrial environment of the futures industry by using the five-force model, and puts a large number of different elements together in a simple model to analyze the basic competitive situation of an industry. Then this paper makes SWOT analysis on the new century futures company, analyzes the opportunity and threat of the company from four aspects: advantage, weakness, opportunity and threat, in order to carry on the corresponding strategy and the choice of development mode. Based on the analysis of PESTCL model and five-force model and SWOT model, this paper concludes that the futures industry under the guidance of national industrial policy will enter the period of innovation and development in the future. Under this background, it is necessary for the new century futures company to give full play to its own advantages. Build core competitive power. Under the guidance of industry chain theory, service perceived quality, mixed operation mode and so on, we seek a breakthrough to plan the strategic choice and development mode of futures in the new century, and construct a business development strategy under the perspective of the competition of the whole industry chain. The service innovation mode based on customer perception is gradually formed, and the optimization and innovation of the business structure of futures companies in the new century are promoted by equity reform and integration.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.39

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