江苏昆山农村商业银行的可持续发展研究
[Abstract]:Finance has become the hub and lifeline of modern economy, and its development is related to the normal operation of a country's economy. In recent years, the unsmooth operation of the rural financial system has seriously hindered the normal development of the rural economy, so the reform of the rural banking industry has become the focus of our country's strategic development in recent years. Rural commercial banks, as the product of the reform of rural credit cooperatives in China, have become an important part of the rural financial system and an important force to support the development of local economy. Kunshan Rural Commercial Bank was approved by China Banking Regulatory Commission in December 2004 and was established on January 8, 2005. It has been only 7 years since its formal listing to the outside world. Kunshan Rural Commercial Bank has made remarkable achievements. It changed from the original rural credit cooperatives into a rural commercial bank, basically straightened out the property rights relationship, established a relatively sound corporate governance framework, and in recent years, the business performance has been in the forefront of the industry. However, while the external environment is constantly changing, it also exposes some problems. The drawbacks of its original system have not been fundamentally eliminated. The weakness of capital scale is small, talent reserve is insufficient, marketing channel is single and so on, which begin to appear and restrict its development speed and quality. At the same time, due to the inherent fragility of commercial banking, Kunshan Rural Commercial Bank is also faced with economic cycle fluctuations, policy uncertainty, and the threat of peer competition, which requires Kunshan Rural Commercial Bank to define its development position. Considering its own situation, competition, market situation, government intention and so on, this paper formulates its sustainable development strategy and concrete implementation plan from the strategic height. The study of this content not only helps to solve the internal problems of Kunshan Rural Commercial Bank, but also helps Kunshan Rural Commercial Bank to face external competition. Specifically, the first part of this paper (chapter one and chapter two) is from the historical development and the current situation to provide sufficient background data for the full text. This paper first introduces the special financial status of rural commercial banks and the current situation of internal and external problems of rural commercial banks, and then introduces the history and development of rural commercial banks in Kunshan. The second part (Chapter 3, Chapter 4 and Chapter 5) is an important part of the paper, which uses SWOT analysis, model analysis, empirical analysis, data analysis, chart analysis and other research methods. This paper studies the internal and external environment of Kunshan Rural Commercial Bank and its advantages and disadvantages. It also analyzes the risk state and risk changing state of Kunshan Rural Commercial Bank in recent years. Then, in view of the above analysis, the author expounds the obstacles on the road of sustainable development of rural commercial banks in Kunshan, and puts forward some suggestions on how to overcome their own and external obstacles and take the road of sustainable development. The suggestions include actively constructing the corporate governance structure of modern financial enterprises, strengthening internal control, building process banks, reconstructing competitive advantages, strengthening management and marketing, improving management ability, strengthening financial innovation and promoting scientific and technological construction. Optimize capital operation, perfect incentive mechanism, perfect network management, prudently cross-regional development. The third part (chapter six) is the conclusion, puts forward own view to the future development trend of the rural commercial bank, summarizes the conclusion in the research work, and puts forward the question which needs further research.
【学位授予单位】:南京农业大学
【学位级别】:硕士
【学位授予年份】:2012
【分类号】:F832.35
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