银联商务HB公司手机支付项目研究
发布时间：2018-12-20 21:58
【摘要】：支付业务经历了从贝壳到铜币，从纸币到电子货币的过程，，并且他的发展没有停止，更多方便、快捷、安全的支付方式将陆续出现并被市场和用户所接受，手机支付业务在中国拥有巨大的市场潜力，据不完全统计中国拥有手机用户7亿人，以什么样的方式和手段通过手机引导用户的消费，培养持卡人的用卡习惯，最终为通讯运营商金融机构创造最终的利益是是本文主要探讨的问题。 本文以手机支付为对象，通过调查法、定量分析法、探索性研究法以及运用波特五力模型等研究方法，从国际发展到国内发展，对手机支付行业的现状，分析了手机支付行业如今存在的问题以及所带来的影响，并且针对解决这些问题介绍了银联商务HB公司的手机支付业务的发展模式，通过波特兀立模型和SOWT分析法分析市场结构、市场需求以及银联商务HB公司手机支付业务的内外部环境因素。 本文通过对银联商务HB公司的手机支付项目研究，探讨了在人民银行办法支付牌照后对于新型支付方式的如何规范的问题，同时对手机支付这样新型的创新支付手段的商业模式和可持续性发展模式提出了建设性的意见，为银联商务HB公司手机支付业务发展方向以及国内手机支付业务发展方向提出的方案及评价，对银联商务HB公司手机支付业务下一步的发展方向和实施步骤等问题具有一定的参考价值。
[Abstract]:The payment business has gone through a process from shell to copper coins, from paper money to electronic currency, and its development has not stopped. More convenient, fast and safe payment methods will emerge and will be accepted by the market and users one after another. The mobile phone payment business has huge market potential in China. According to incomplete statistics, China has 700 million mobile phone users. In what ways and means can we guide users' consumption through mobile phones and cultivate cardholders' habit of using cards? Finally, creating the final benefits for the financial institutions of telecom operators is the main problem discussed in this paper. This article regards mobile phone payment as the object, through the investigation method, the quantitative analysis method, the exploratory research method and uses the Porter five forces model and so on research method, develops from the international to the domestic development, the present situation of the mobile phone payment industry. This paper analyzes the problems existing in the mobile phone payment industry and its impact, and introduces the development mode of the mobile phone payment business of UnionPay Business HB Company in order to solve these problems. This paper analyzes the market structure, market demand and the internal and external environmental factors of the mobile phone payment business of UnionPay Commercial HB Company through Porter's model and SOWT analysis. Through the research on the mobile phone payment project of UnionPay Commercial HB Company, this paper discusses how to standardize the new payment method after the people's Bank of China (PBOC) pays the license plate. At the same time, it puts forward constructive opinions on the business model and sustainable development model of the new innovative means of payment, such as mobile phone payment. The project and evaluation of mobile phone payment business development direction of UnionPay Business HB Company and domestic mobile phone payment service development direction, It has certain reference value for the next development direction and implementation steps of mobile phone payment business of UnionPay Business HB Company.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.2
本文编号：2388462
[Abstract]:The payment business has gone through a process from shell to copper coins, from paper money to electronic currency, and its development has not stopped. More convenient, fast and safe payment methods will emerge and will be accepted by the market and users one after another. The mobile phone payment business has huge market potential in China. According to incomplete statistics, China has 700 million mobile phone users. In what ways and means can we guide users' consumption through mobile phones and cultivate cardholders' habit of using cards? Finally, creating the final benefits for the financial institutions of telecom operators is the main problem discussed in this paper. This article regards mobile phone payment as the object, through the investigation method, the quantitative analysis method, the exploratory research method and uses the Porter five forces model and so on research method, develops from the international to the domestic development, the present situation of the mobile phone payment industry. This paper analyzes the problems existing in the mobile phone payment industry and its impact, and introduces the development mode of the mobile phone payment business of UnionPay Business HB Company in order to solve these problems. This paper analyzes the market structure, market demand and the internal and external environmental factors of the mobile phone payment business of UnionPay Commercial HB Company through Porter's model and SOWT analysis. Through the research on the mobile phone payment project of UnionPay Commercial HB Company, this paper discusses how to standardize the new payment method after the people's Bank of China (PBOC) pays the license plate. At the same time, it puts forward constructive opinions on the business model and sustainable development model of the new innovative means of payment, such as mobile phone payment. The project and evaluation of mobile phone payment business development direction of UnionPay Business HB Company and domestic mobile phone payment service development direction, It has certain reference value for the next development direction and implementation steps of mobile phone payment business of UnionPay Business HB Company.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.2
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本文编号：2388462
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