我国商业银行个人理财产品同质性研究

发布时间：2019-05-30 10:35

【摘要】：除去储蓄与国债等传统业务,我国真正意义上的商业银行个人理财业务始于20世纪90年代。到目前为止,短短的十几年时间里,我国的商业银行理财业务取得了巨大的进步,尤其是近几年的发展,速度惊人。据普益财富的统计,2011年我国商业银行共发行理财产品19176款,募集资金规模达16.49万亿元,而2005年时银行理财产品发行数量仅597款,募集资金仅2000亿元。目前,我国商业银行个人理财业务发展还处于初期阶段,在如此快速的发展过程中,难免会出现各种问题。对此,我国许多学者专门进行了研究,从已有的文献来看,最多的是较全面地研究我国商业银行个人理财业务的发展现状、存在问题及发展对策,也有一部分文献进行发达市场银行个人理财业务发展的比较研究；有一部分文献专门就其中的某个方面进行研究,如商业银行个人理财业务的定义及业务范围研究、理财产品创新问题研究、市场定位问题研究、绩效评价研究、风险管理研究等,还有一小部分文献进行银行理财产品的实证研究。回顾已有的文献研究,很多都提到了银行个人理财产品的同质性问题,但很少有文献专门对此进行研究,故而本文对该问题展开相关研究具有一定的理论意义。具体而言,本文的研究主要内容包括了以下几个方面： 1.近年来我国商业银行个人理财产品的发展变化特点及同质性表现和同质性影响。 2.我国个人理财市场的需求者特点、供给方特点及市场环境特点及银行理财产品同质性产生原因。 3.我国商业银行个人理财产品同质性的解决对策。本文一共包括分为五章。其中,第一章为绪论,包括四部分,先对文章研究的宏观经济背景及当前我国商业银行个人理财业务的发展情况作简要介绍,然后依据不同研究的侧重点差异梳理当前关于我国商业银行个人理财的文献,指出本文的研究意义所在；接着介绍相关的基础理论,包括生命周期理论(包括消费与储蓄、产品、客户关系三类)、投资组合理论、资产定价理论、金融创新理论、产业组织理论等；最后介绍了文章的主要研究内容、研究方法及创新。第二章包括了三个部分,分别是我国商业银行个人理财产品综述、银行理财产品同质性表现及同质性影响。其中,第一部分通过对近年来我国商业银行理财产品的发行数量及募资规模、发行主体的变化情况的描述分析,来展现我国银行理财市场的发展概况。通过分析可以发现,我国银行个人理财产品近年来发展数量增速与规模增速较快,平均发行规模具有向上增长趋势；市场供给主体渐渐增加,包括了大型国有商业银行、股份制商业银行、城市商业银行、农村商业银行、外资银行等类型,呈现出了多元化的特点。其中,发行数量方面,股份制商业银行领先地位,但发行募资规模上,国有银行则处于领先地位；而外资银行的市场占有率相比则较低得多。第二部分,文章通过对2011年和2010年我国商业银行理财市场的相关数据及市场发展情况的分析,指出了理财产品同质性的八个表现,即期限结构趋同、预期收益率趋同、风险收益特征趋同、投资标的资产类型趋同、目标客户群划分趋同、发行募资币种趋同、营销模式趋同、产品设计理念趋同及产品可复制性强等。第三部分,文章基于目前我国银行理财业务的发展情况及银行理财产品的同质性表现特征,从产品竞争力、投资者需求、银行理财行业竞争、不同类型参与银行的发展情况及行业长期发展等角度考虑,得出了银行理财产品同质性可能具有的影响,为文章后面部分的同质性问题研究作铺垫。第三章是对我国商业银行个人理财产品的同质性原因进行探析,包括了三部分。其中,第一部分对是当前我国个人理财业务进行市场分析,主要从投资者的理财需求、除银行外的其他个人投资理财市场的特征、个人投资理财市场的供给主体及商业银行个人理财市场的市场环境等四个方面进行分析,从而得出包括投资者特点、其他个人投资理财市场特征、其他个人投资理财市场供给方优劣势及银行个人理财市场环境特点等信息,进而考察我国个人理财市场的市场环境特点,以便于文章后面基于我国的个人理财市场环境分析我国银行理财市场的发展,即在大市场的背景下分析其中的某个子市场发展。第二部分,于是在第一部分的基础上,对我国商业银行个人理财市场的特点进行总结与分析,分别从需求方特点、银行方面存在的问题、行业发展环境等三个方面进行总结与分析。第三部分,文章基于第二部分的总结与分析,对我国商业银行个人理财产品的同质原因进行总结,并将原因分为了银行内部与银行外部两类总结。第四章,文章基于行业的长远发展考虑,从商业银行角度及行业监管角度两个层次出发,相应地提出同质性问题的解决对策,其中基于银行角度的解决对策包括建立并完善客户信息管理体系、细分客户群体并明确市场定位、储备专业技术人才、规划建设以客户为导向的产品线、建设并完善创新促进机制、完善营销主营销考核体系、积极发展中间业务并促进业务转型、积极进行投资者教育并加强客户培育、加强理财产品的品牌建设、加快银行体制改革等十个方面；基于行业监管角度提出的解决对策包括做好行业发展规划、降低银行垄断地位、加快金融衍生品市场发展、加强投资者教育并不断提高投资者素质、促进金融市场多元化发展并推进混业经营模式的早日实现等五个方面。第五章,是对我国商业银行个人理财行业的发展前景的展望,并总结了文章存在的不足,即本文缺少对相关外文文献的研究,文章所引用数据由于没有官方统计,各种数据版本往往不一致,因而本文本着尽量引用有官方统计的、有较完整统计及较新版本的数据原则来采集数据,以求最真实地还原经济现象。本文的创新之处在于选择了目前较少被研究的我国商业银行个人理财产品同质性作为研究对象,结合我国商业银行个人理财业务发展的具体市场环境因素,对银行理财产品同质性的表现及产生原因,从商业银行个人理财产品的供需两方相结合的角度进行研究,以求能够较全面的考察银行理财产品的同质性现象及提出较有针对性的解决对策。
[Abstract]:To remove the traditional business such as savings and national debt, the personal financial management of commercial banks in the real sense of our country begins in the 1990s. So far, in a short period of more than a decade, our commercial bank's financial management has made great progress, especially in recent years. According to the statistics of Pyi's wealth, in 2011, China's commercial bank issued a total of 19176 financial products, with the raised capital of 16.49 trillion yuan, compared with only 597 in 2005, with the raised capital of only 200 million yuan. At present, the development of personal financial management in China's commercial banks is still in the early stage, and in such a rapid development process, it is difficult to ask for a variety of questions In this regard, many scholars of our country have made a special study, from the existing literature, the most of it is to study the current situation, problems and development of the personal financial management of the commercial banks in our country. The paper also has some literature on the comparative study of the development of personal financial management in the developed market. Some of the literature is devoted to the research of some aspects, such as the definition of the personal financial service of the commercial bank, the research of the business scope and the innovation of the financial products. Research on market location, research on performance evaluation, risk management research, etc., and a small part of the literature to carry on the empirical research of bank financial products There are many references to the homogeneity of personal wealth management products in the bank, but there are few references to this study, so this paper has some theoretical implications for the research of this problem. In particular, the main contents of this paper include the following parties: 1. The development and change characteristics and homogeneity of personal wealth management products of commercial banks in China in recent years 2. The characteristics of the demander in the personal financial market of our country, the characteristics of the market and the characteristics of the market environment and the homogeneity of the financial products of the bank 3. The reason of the production of personal wealth management products of commercial banks in China. The solution to the nature of the problem. This paper is divided into five chapters. The first chapter is the introduction, including four parts, firstly, the macro-economic background of the article research and the development of the personal financial management of the commercial bank in our country are briefly introduced, and then the current business of our country is combing according to the difference of the different research. The paper points out the research significance of the bank's personal financial management, and then introduces the relevant basic theory, including the life cycle theory (including three types of consumption and saving, product, customer relationship), portfolio theory, asset pricing theory, and financial innovation theory. In the end, the paper introduces the main research of the article The second chapter includes three parts: the summary of personal wealth management products of China's commercial banks, and the financial products of the bank The first part shows our country through the description and analysis of the distribution quantity of the financial products of the commercial banks and the scale of the fund-raising and the distribution of the main body in recent years. The development of the bank's financial management market has been analyzed. Through the analysis it can be found that the growth of the growth and the scale of the individual wealth management products of our bank in recent years is faster, the average distribution scale has an upward trend of growth, the main body of the market supply is gradually increasing, including the large-scale state-owned commercial banks and the joint-stock system The types of commercial banks, urban commercial banks, rural commercial banks and foreign banks The state-owned banks are in the leading position, but the state-owned banks are in the leading position, and the city of foreign banks The second part, through the analysis of the related data and market development of the financial market of the commercial banks in China in 2011 and 2010, points out the eight performance of the homogeneity of the financial product, that is, the time limit structure is the same, the expected rate of return Convergence, the convergence of risk-benefit features, the convergence of the asset types of the target, the convergence of the target customer base, the convergence of the currency-raising currency, the convergence of the marketing model, the concept of product design The third part, based on the current development of our bank financing business and the homogeneity of the bank financial products, from the product competitiveness, the demand of investors, the competition between the banking and finance industry, the development of different types of participating banks, In view of the long-term development of the industry, the effect of the homogeneity of the financial product of the bank is obtained, which is the later part of the article. The third chapter is the homogeneity of personal wealth management products of commercial banks in China. The reason is analyzed, including three parts. The first part is the market analysis of the current personal wealth management business in our country, mainly from the investor's financial demand, except the bank The characteristics of other personal investment financial markets, the supply of personal investment and financing market and the market environment of the personal financial market of commercial banks are analyzed, and the characteristics of the investors are obtained. The characteristics of the other individual investment and financing market, the advantages and disadvantages of other individual investment and financing market and the environmental characteristics of the bank's personal wealth management market are analyzed, and the characteristics of the market environment of the personal finance market in our country are also examined, so as to be based on the personal financial market environment of our country. Analysis of the Development of China's Bank's Financial Management Market, the Background of the Big Market The second part, on the basis of the first part, summarizes and analyzes the characteristics of the personal wealth management market of the commercial bank of our country, from the characteristics of the demand side, the problems existing in the bank, the development ring of the industry, The third part, based on the summary and analysis of the second part, sums up the reasons for the homogeneity of the personal wealth management products of the commercial banks in China, and divides the reasons into the following: In the fourth chapter, based on the long-term development of the industry, the paper puts forward the solution to the problem of homogeneity based on the two levels of the angle of the commercial bank and the regulation of the industry, in which the solution to the problem of the bank is based on the bank's angle. comprises the following steps of: establishing and perfecting a customer information management system, subdividing a customer group and clear market positioning, reserve professional technical personnel, planning and building a customer-oriented product line, building and perfecting the innovation promotion mechanism, and perfecting the marketing main marketing evaluation system, To actively develop the intermediate business and promote the transformation of the business, actively carry out investor education and strengthen the cultivation of the customer, strengthen the brand construction of the financial products, and speed up the reform of the banking system. The solution measures proposed based on the industry supervision angle include the well-being of the industry development plan and the reduction of the bank ridging. To break the position, to speed up the development of the financial derivatives market, to strengthen the education of investors and to improve the quality of the investors, to promote the diversification of financial markets and to promote the mix The fifth chapter is the prospect of the development of the personal finance industry of the commercial bank of our country, and sums up the deficiency of the article, that is, the paper lacks the research on the relevant foreign language documents, and the data cited in this article is not With official statistics, the various data versions are often inconsistent, so this article is based on the data principle of more complete statistics and newer versions as far as possible to the official statistics The innovation of this paper is to select the homogeneity of the individual financial products of our commercial banks as the research object, and to combine the specific market environment factors of the development of the personal financial management of the commercial banks in our country. The paper studies the performance and causes of the homogeneity of the financial products of the bank, and makes a study on the combination of the supply and demand of the individual financial products of the commercial bank, so as to be able to study the financial products of the bank in a more comprehensive way
【学位授予单位】：西南财经大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F832.2

【参考文献】