互联网金融时代下佛山工行的竞争战略困境与对策研究

发布时间：2023-03-23 01:45

　　随着云计算、物联网、大数据、移动支付等新一代信息技术的呈现,互联网金融在人们日常生活中扮演着越来越重要的角色,同时也给商业银行的传统金融服务带来了机遇和挑战。因此,研究商业银行如何根据经营环境和内部条件,特别是抓住当今互联网金融时代的机遇,制定有效的竞争发展战略,占领区域市场份额并获得竞争优势具有重要的意义。本文将以具有传统优势的大型国有银行—中国工商银行在佛山地区的发展战略作为案例研究对象,研究中国工商银行佛山分行在互联网金融快速发展背景下,如何有效提升核心竞争力,并采取有效措施占领区域市场的发展战略。首先,本文将讨论紧抓互联网金融时代机遇和国有商业银行ICBC制定有效市场竞争战略以提升银行核心竞争力的背景和意义,同时介绍基本概念和分析工具,以及中西方对竞争战略和互联网金融研究成果等理论综述。其次,案例描述介绍了中国工商银行佛山分行的基本概况,业务运营现状和面临的战略挑战。再次,运用基本战略分析方法,先是PEST分析法、波特五力分析模型对中国工商银行佛山分行所面临的外部环境和企业内部环境进行详细分析,并通过SWOT分析得出佛山工行竞争战略所面临的优势、劣势、机遇和挑战。最后结合案例分...

【文章页数】：77 页

【学位级别】：硕士

【文章目录】：
ACKNOWLEDGEMENTS
ABSTRACT
摘要
LIST OF ABBREVIATIONS
1. Introduction
    1.1 Background of the Research
    1.2 Objectives of the Research
    1.3 Methods and Frameworks of the Research
2. Literature Review
    2.1 Basic Concepts
        2.1.1 Competitive Strategy
        2.1.2 Internet Finance
        2.1.3 Environment Analysis
    2.2 Review on the Theories of Competitive Strategy
        2.2.1 Types of Strategies Classified by Western Researchers
        2.2.2 Review on the Main Theories of Competitive Strategy in China
    2.3 Review on the Main Theories of Internet Finance
        2.3.1 Brief Introduction of the Development Statues of Internet Finance
        2.3.2 Review on the Study of Internet Finance
    2.4 Basic Analysis Tools
        2.4.1 PEST Analysis
        2.4.2 Five Forces Competition Model Analysis
        2.4.3 SWOT Analysis
    2.5 Summary
3. Case description
    3.1 Corporation Profile of ICBC Foshan Branch
    3.2 Business Operation of ICBC Foshan Branch
    3.3 Status of ICBC Foshan Branch in the Industry
    3.4 Overview of the Internet Strategy of ICBC Foshan Branch
    3.5 The History of ICBC Foshan Branch's Competitive Strategy
4. Case analysis
    4.1 Analysis of the External Environment
        4.1.1 Analysis of the General Environment
        4.1.2 Analysis of the Industrial Environment
    4.2 Internal Environment Analysis
        4.2.1 Enterprise Resource Analysis
            4.2.1.1 Tangible Resources
            4.2.1.2 Intangible Resources
            4.2.1.3 Human Resources
        4.2.2 Enterprise Capacity Analysis
            4.2.2.1 Resource Capacity Analysis
            4.2.2.2 Analysis of Marketing Capability
            4.2.2.3 Analysis of Organization Effectiveness
    4.3 SWOT Analysis
        4.3.1 Strength
        4.3.2 Weakness
        4.3.3 Opportunity
        4.3.4 Threats
        4.3.5 Conclusions for ICBC's Competitive Strategy from SWOT Analysis
    4.4 The Utility Evaluation of ICBC Foshan Branch's the Comnetitive Strategy
        4.4.1 The Existence Problem Brought by Economical Scale Effect
        4.4.2 The Applicability of Focus Strategy for ICBC Foshan Branch
        4.4.3 Main defect in Company's Innovation Strategy
5. Conclusions and Suggestions
    5.1 Conclusions
    5.2 Basic Suggestions
        5.2.1 Seize the Opportunity of Internet finance
        5.2.2 Strengthen Innovation and Enhance the Core Competitiveness
            5.2.2.1 Business transformation
            5.2.2.2 Marketing
            5.2.2.3 Human Resource
            5.2.2.4 Risk Management
    5.3. Summary
REFERENCES



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