基于游客体验的明中都皇故城考古遗址公园旅游产品开发研究

发布时间：2017-12-28 20:11

本文关键词：基于游客体验的明中都皇故城考古遗址公园旅游产品开发研究　出处：《安徽财经大学》2017年硕士论文　论文类型：学位论文

【摘要】：21世纪是体验经济时代,旅游也需要体验化,旅游者的旅游活动已经从传统的观光游转变为参与体验式旅游。游客越来越注重对文化的追求和体验,城市内的遗址作为城市文化的重要组成部分,吸引了越来越多的旅游者。明中都皇故城考古遗址公园以其独特的展示内容—明中都皇故城及皇陵石刻,成为皖东地区具有代表性的城市类遗址公园。明中都遗址旅游产品开发层次不高,体验式旅游产品开发不足,游客体验后满意度低于旅游前期望,不能满足游客对个性化旅游体验的期望。明中都皇故城考古遗址公园游客群体中,女性数量高于男性;以拥有中高等学历的中青年为主;与朋友、同学或同事一起出行的较多;大部分游客的重游意愿不高但推荐意愿较高。游客期望与体验满意度存在显著性差异,游客总体不满意;在基础设施,主题体验活动及咨询服务等方面需加以重点改进。结合体验经济背景,建议从旅游产品体验、环境营造、体验设施改造、体验活动设计和体验服务改进等方面进行明中都皇故城考古遗址公园旅游产品开发。
[Abstract]:Twenty-first Century is the experience of the economic era, tourism needs to be experienced, tourist activities have changed from the traditional tourism to participate in experiential tourism. Tourists are paying more and more attention to the pursuit and experience of culture. As an important part of urban culture, the sites in the city have attracted more and more tourists. In the Ming Imperial Gucheng Archaeological Park to demonstrate its unique content in Gucheng and Huang Ming Tombs carved stone, become east Anhui representative city ruins park. The development level of tourism products in Ming Zhong Du ruins is not high, and the development of experiential tourism products is insufficient. Tourists' satisfaction degree after tourist experience is lower than that of tourism, which can not satisfy tourists' expectations of personalized tourism experience. The number of tourists in the Gucheng archeological Park of Ming Dynasty is higher than that of men. The number of women is higher than that of men. The young and middle school students who have higher education level are more likely to travel. There is a significant difference between tourists' expectation and experience satisfaction. Tourists generally are not satisfied. In terms of infrastructure, theme experience activities and consulting services, we need to focus on improvement. Combined with the background of experience economy, it is suggested that tourism products development of Gucheng Archaeological Park in Ming Dynasty should be done from tourism product experience, environment creation, experience facility renovation, experience activity design and experience service improvement.
【学位授予单位】：安徽财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：K878;F592.7

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