始祖山景区山地旅游转型升级研究

发布时间：2017-12-30 19:48

本文关键词：始祖山景区山地旅游转型升级研究　出处：《河南大学》2014年硕士论文　论文类型：学位论文

【摘要】：我国经济的发展带动了旅游业的迅猛发展。如今，全国各地旅游景区遍地开花，这些景区大都大同小异，极其相似。在激烈的市场竞争中，景区怎么才能赢得市场、脱颖而出、获得更大的经济和社会效益，这是每个旅游景区都要思考的现实问题。山地旅游景区在我国旅游景区中一直占据着很大的比重，山地旅游也一直深受广大游客的青睐。社会经济的不断发展，使得我国居民收入增加，物质生活得到了极大提高。高压力的现代生活节奏，让人们在工作之余，更想追求精神生活，对能放松心情、得到愉悦精神体验的旅游更加向往。面对市场的极大需求，传统山地旅游景区的环境、设施、产品等老化的问题已经慢慢出现，这些传统的设施设备已经满足不了游客的新需要。山地旅游要想适应市场需求，在旅游市场越来越激烈的竞争中占有一席之地，要实现健康可持续发展，，就必须与市场对接，解决错位问题。因此，山地旅游景区必须要进行转型升级。对转型升级的研究现在也是学者们讨论的热点问题。河南拥有丰富的山地资源，主要集中在北部、西部和南部。山地面积占河南省近一半的面积。山地旅游在河南省旅游业发展中有着举足轻重的作用，山地旅游的健康可持续发展对河南旅游业的发展有着不可忽视的推动作用，也是旅游业创新发展的重要载体。始祖山景区是河南省一个较为典型的山地资源旅游景区，拥有独特的黄帝文化，但是景区开发建设较晚，发展一直较为缓慢。始祖山景区景点建设不足、景区配套设施不完善、市场营销不到位等问题导致了景区目前市场占有率底，品牌知名度不高，社会经济效益不明显。尽管始祖山景区早已实施免收门票的策略来吸引旅游者，但是一直收效甚微。本文在深入分析始祖山景区旅游资源的基础上，对景区进行实地考察、走访调研，分析始祖山景区旅游的发展现状和存在的问题，结合我国其他旅游地发展的成功经验，对始祖山景区山地旅游转型升级提出了一些设想。始祖山景区山地旅游的开发，首先要结合当前旅游业的发展态势，突出黄帝文化，针对市场的不同需求，开发出高品质、多层次、多元化的体验性山地旅游产品。本研究从旅游的功能、产品形态、服务、营销模式、景区的经营管理等五个方面对始祖山景区进行转型研究；从旅游资源整合、景区项目提升、品牌再塑造等三个方面对始祖山景区进行升级研究。通过以上研究分析，笔者构建了始祖山景区山地旅游转型升级的模式：时间上——始祖山景区由现在的发展阶段进入成熟阶段。空间上——始祖山景区从单一景点发展为集多种功能于一体的旅游综合体。文化上——始祖山景区从以自然资源为主，文化资源为点缀的景区发展成以黄帝文化为主导的文化创意型综合景区。
[Abstract]:The economic development of our country has driven the rapid development of tourism. Nowadays, the scenic spots all over the country are blooming everywhere, these scenic spots are mostly the same and extremely similar, in the fierce market competition. How can the scenic spot win the market, stand out and gain more economic and social benefits? this is a realistic problem that every scenic spot should think about. Mountain tourism scenic spots in our country has been occupying a large proportion of tourist spots, mountain tourism has also been favored by the majority of tourists. The continuous development of social economy, make the income of Chinese residents increased. Material life has been greatly improved. The high pressure of modern life rhythm, let people in the work, but also want to pursue spiritual life, can relax mood. In the face of the great demand of the market, the environment, facilities, products and other aging problems of traditional mountain tourism scenic spots have emerged slowly. These traditional facilities and equipment can not meet the new needs of tourists. Mountain tourism to adapt to market demand, in the tourism market more and more fierce competition to occupy a place, to achieve healthy and sustainable development. Therefore, the mountain tourism area must be transformed and upgraded. The research on the transformation and upgrading is also a hot issue discussed by scholars. Henan has abundant mountain resources, mainly concentrated in the north, west and south. The mountainous area accounts for nearly half of the area of Henan Province. Mountain tourism plays an important role in the development of tourism in Henan Province. The healthy and sustainable development of mountain tourism plays an important role in promoting the development of Henan tourism. Shizushan scenic spot is a typical mountain resource tourism area in Henan Province, which has a unique Huangdi culture, but the development and construction of scenic spot is late. The development has been relatively slow. Shizushan scenic spot construction is insufficient, the scenic area supporting facilities are not perfect, marketing is not in place and other problems resulting in the current market share of the scenic spot, brand awareness is not high. The social and economic benefits are not obvious. Although Shizushan scenic spot has already implemented the no-ticket policy to attract tourists, but has achieved little effect. This paper analyzes the tourist resources of Shizushan scenic spot on the basis of in-depth analysis. On the spot investigation, visit and research, analysis of Shizushan scenic spot tourism development status and existing problems, combined with the successful development of other tourist sites in China. This paper puts forward some tentative ideas for the transformation and upgrading of mountain tourism in Shizushan scenic spot. The development of mountain tourism in Shizushan Scenic area, first of all, should combine with the current situation of tourism development, highlight the culture of the Yellow Emperor, and develop high quality and multi-level according to the different needs of the market. This paper studies the transformation of Shizushan scenic spot from five aspects: tourism function, product form, service, marketing mode, management and management of scenic spot. This paper studies the upgrading of Shizushan Scenic spot from three aspects: tourism resource integration, scenic spot project promotion and brand remolding. Through the above research and analysis, the author constructs the mode of tourism transformation and upgrading in Shizushan scenic area. Time-Shizushan scenic spot from the current stage of development into a mature stage. Space-Shizushan scenic spot from a single scenic spot into a collection of multiple functions in one of the tourism complex. Cultural-Shizushan scenic spot from natural resources, cultural resources as embellishment of the development of the Huangdi culture as the dominant cultural creative comprehensive scenic spot.
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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