合肥火笔画的保护与创新设计开发研究

发布时间：2018-01-01 10:27

本文关键词：合肥火笔画的保护与创新设计开发研究　出处：《安徽工程大学》2014年硕士论文　论文类型：学位论文

【摘要】：在全球一体化的语境下,国内无论从生活方面还是生产方面都趋向西化。中华民族本土文化受到了商品经济的冲击,使人们的传统生活方式和价值观产生了巨大改变,认为民间工艺是过时、落后的雕虫小技。为更正这种扭曲的观念,让公众对民间工艺的现状有客观了解,另外也作抛砖引玉之用,对保护我国传统文化以及产业化开发研究提供参考。文章从国家重视保护非物质文化遗产的工作引申到地方民间工艺的保护传承,根据对合肥火笔画这一个案的保护、设计、开发、推广,探讨民族传统工艺在现代社会未来的生存方式,以求人类文明进程中文化的多样性。近年来各地政府在非遗的挖掘与整理工作方面取得了卓越成效,众多的传统工艺也得到了相关部门的保护和媒体的关注。可是保护方式居多是被动的、静止的,只是维持其存在,并不能从真正意义上发展民间工艺。本文在探究对合肥火笔画的保护及开发研究进程中,涉及到对地方传统文化的恪守和与时俱进的现代化开发。从这一对立面,论文对合肥火笔画的历史与现状进行了梳理,分析其文化底蕴及艺术价值。根据当今信息化、经济化的时代环境,对民间工艺火笔画的发展提出了创新性设计、数字化保护、产业化开发以及品牌推广等实际性建议,望其摆脱目前岌岌可危的困境。全文共分六章：第一章,介绍合肥火笔画的历史变革,从民间传说、文献记载和田野调查,归纳火笔画的发展历程与现状。第二章,合肥火笔画的成因。从合肥经济与人文环境以及资源、社会需求等方面阐述火笔画滋生原因。第三章,合肥火笔画的艺术价值。从烙绘工艺、材质、题材以及承载样式来分析火笔画的艺术特征与审美价值。第四章,以设计创新思维保护和开发火笔画。政府给予扶持也只是保护文化遗产的权宜之计,权衡对非遗的“输血”和“造血”。在现代社会理应要站在设计的角度,重新审视火笔画这门传统工艺,剖析产业化开发思路。第五章,创新开发探索合肥火笔画。以适应现代人们的生活,创新设计火笔画产品的新题材、新品种以及数字化表现方式。第六章,合肥火笔画品牌战略及推广。为了顺利实现火笔画产业化发展,实施推广安徽火笔画的品牌战略,完善产业链的策略指导。本论文创新点在于：一、从新视角渗析触发人们对火笔画形式的审美情趣,为有效性保护、可持续性发展火笔画工艺提供理论指导。二、在符合现代化视野条件下,利用创新思维设计方式、新媒介的传播以及高科技手段为火笔画找到更合适的宣传路径以及更广阔的市场前景,弘扬地方特色品牌,以求突破我国文化产业发展的瓶颈。
[Abstract]:In the context of global integration, both domestic life and production tend to westernize. The local culture of the Chinese nation has been impacted by the commodity economy. People's traditional way of life and values have been greatly changed, think that folk craft is outdated, backward techniques. In order to correct this distorted concept, so that the public have an objective understanding of the status of folk crafts. In addition, it is also used as a reference for the protection of Chinese traditional culture and the development of industrialization. The article extends from the work of the state to the protection of intangible cultural heritage to the protection and inheritance of local folk arts and crafts. According to the protection, design, development and promotion of the case of Hefei Huanghui painting, this paper probes into the way of survival of the traditional national craft in the future of modern society, in order to seek the cultural diversity in the course of human civilization. In recent years, local governments have achieved remarkable results in the excavation and sorting work, and many traditional techniques have been protected by the relevant departments and the media. However, the way of protection is mostly passive. Static, just to maintain its existence, can not really develop folk technology. This paper explores the protection and development of Hefei fire stroke in the process of research. From this opposite, the paper combs the history and present situation of Hefei fire stroke. According to the information and economic environment of the times, this paper puts forward the innovative design and digital protection for the development of folk craftsmanship. Industrial development and brand promotion and other practical suggestions, hope to get rid of the current precarious plight. The full text is divided into six chapters: the first chapter introduces the historical changes of Hefei fire stroke, from folklore, literature records and field investigation, summed up the development process and current situation of fire stroke. Chapter two. From the aspects of Hefei economy and human environment, resources, social needs and other aspects of the breeding reasons for the fire stroke. Chapter three, the artistic value of Hefei fire stroke. From the engraving technology, material. Theme and bearing style to analyze the artistic characteristics and aesthetic value of the brush painting. 4th chapter, to design innovative thinking to protect and develop the stroke. Government support is only a temporary measure to protect cultural heritage. In the modern society, we should take a new look at the traditional craft of firecracker drawing and analyze the thinking of industrialization development. Chapter 5th is the balance between "blood transfusion" and "hematopoiesis". Chapter 5th. Innovative development and exploration of Hefei fire stroke. In order to adapt to the life of modern people, innovative design of new subjects, new varieties and digital expression. 6th chapter. In order to realize the industrialization development of fire stroke, implement the brand strategy of promoting Anhui fire stroke and perfect the strategic guidance of industrial chain. The innovation of this paper lies in: first, from a new perspective to trigger people's aesthetic interest in the form of firecracker, for the effectiveness of the protection, sustainable development of firecracker technology to provide theoretical guidance. 2. In line with the conditions of modern vision, the use of innovative thinking design mode, new media dissemination and high-tech means to find a more appropriate way to promote the brush painting and broader market prospects, promote local brand characteristics. In order to break through the bottleneck of the development of China's cultural industry.
【学位授予单位】：安徽工程大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：J528

【参考文献】