焦作市体育旅游发展的SWOT分析及对策研究

发布时间：2018-01-01 19:13

本文关键词：焦作市体育旅游发展的SWOT分析及对策研究　出处：《河南师范大学》2014年硕士论文　论文类型：学位论文

【摘要】：在我国经济高速发展的背景下，，旅游业也跟随着快速发展，体育旅游是旅游业市场的一个新兴部分，它是在旅游过程中体育活动的一个体现，也是在参与体育活动过程之中的旅游活动的体现，是一个交叉学科，也是最近所产生的一个新的经济领域。由于体育旅游的发展可以促进当地旅游业的发展，所以各个景区都非常重视体育旅游的发展。体育旅游在经济的发展过程中起到了非常重要的作用，但是在发展过程中也问题凸显，各个景区在发展体育旅游的过程中所面临的问题都不一样，所以需要解决的问题也不一样，希望通过本文的研究，能够为焦作未来体育旅游的发展提供一些建议。本文主要有以下四个章节。第一章前言是从研究本文的背景入手，介绍了国内外的研究现状，并阐述了本研究的目的和意义。第二章介绍了本研究的研究对象和方法。第三章是对体育旅游的概念进行了界定，比较准确阐明了体育旅游的概念。第四章是本文研究的重点运用SWOT分析方法在焦作市体育旅游发展现状的基础上对焦作市体育旅游发展进行了分析。并从从品牌驱动，政府政策主导，观念转变，建立完善居民参与制度，人才战略，加强安全保护和保护环境等对焦作体育旅游的发展提出了相应建议。
[Abstract]:Under the background of rapid economic development in China, tourism is also following the rapid development, sports tourism is a new part of the tourism market, it is a reflection of sports activities in the process of tourism. It is also the embodiment of tourism activities in the process of participating in sports activities. It is an interdisciplinary subject and a new economic field that has recently emerged. Because the development of sports tourism can promote the development of local tourism. Therefore, all scenic spots attach great importance to the development of sports tourism. Sports tourism plays a very important role in the process of economic development, but in the process of development, the problems are also highlighted. Each scenic area in the development of sports tourism in the process of facing different problems, so the need to solve the problem is also different, hope through the study of this article. Jiaozuo can provide some suggestions for the development of sports tourism in the future. This article has the following four chapters. The preface of the first chapter begins with the background of this paper, introduces the present research situation at home and abroad, and expounds the purpose and significance of this study. The second chapter introduces the research object and method. The third chapter defines the concept of sports tourism and clarifies the concept of sports tourism. Chapter 4th is the focus of this study. Based on the present situation of sports tourism development in Jiaozuo City, the author analyzes the development of sports tourism in Jiaozuo City by using SWOT analysis method. It also puts forward some suggestions on the development of Jiaozuo sports tourism from the aspects of brand driving, government policy leading, concept changing, establishing and perfecting resident participation system, talent strategy, strengthening safety protection and protecting environment.
【学位授予单位】：河南师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;G812.7

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