乌兹别克斯坦入境旅游者行为差异研究

发布时间：2018-01-02 09:26

本文关键词：乌兹别克斯坦入境旅游者行为差异研究　出处：《世界地理研究》2017年03期 　论文类型：期刊论文

【摘要】：随着旅游活动的全球化,跨文化旅游者的消费行为成为学界关注的热点问题。本文以地处丝绸之路黄金节点的乌兹别克斯坦为案例地,通过深入调研,分析了不同文化类别国家的旅游者在乌兹别克斯坦的旅游行为和感知差异,并借用霍夫斯泰德的文化差异理论对其进行解释。研究发现:(1)乌兹别克入境旅游者普遍年龄比较大,受教育水平高,停留时间长,更愿意花钱,并想获得真正的深度体验,寻找真实性;(2)不同文化类别游客在旅游目的、旅行方式、停留时间、游览空间等方面具有不同特征;(3)西方游客以精神性体验为主,关注文化体验和建筑,并希望在旅途中找到快乐;俄罗斯游客以世俗体验为主,追求休闲和美食;亚洲游客则两者兼而有之,表现为重视与本族群的关系、景点的文化价值和关心服务质量。研究对于了解丝绸之路旅游者的消费特征,推动中乌旅游合作和丝绸之路旅游发展具有重要意义。
[Abstract]:With the globalization of tourism activities, cross - cultural tourism consumer has become the hot issues of concern. This article is located in the Silk Road Gold nodes in Uzbekistan as a case, through in-depth research, analysis of the different cultural categories of tourists travel behavior in Uzbekistan and differences in perception, to explain cultural differences from Hofstede's theory. The study found that: (1) Uzbekistan inbound tourists generally older, higher education, long residence time, more willing to spend money, and want to get the true depth of experience, looking for authenticity; (2) the different cultural categories of tourists in the tourism, travel, residence time, with the different characteristics of tour space and other aspects; (3) Western tourists by spiritual experience, experience and attention to cultural construction, and hope to find joy in the journey; Russian tourists in the world Experience in customs, the pursuit of leisure and delicacy; Asian tourists both showed great importance to relations with the ethnic groups, the attractions of the cultural value and care service quality. For the study of consumer characteristics understand the Silk Road Tourist, play an important role in the tourism cooperation and the Silk Road tourism development.

【作者单位】：中山大学旅游学院;中山大学旅游发展与规划研究中心;
【基金】：国家社会科学基金项目(16BJY139)
【分类号】：F125;F593.62
【正文快照】： 0引言伴随全球化进程,跨国旅游成为一种普遍现象。文化差异是影响国际旅游业发展的重要因素,这是因为文化通过制约旅游者的某些心理需求、影响旅游者的旅游动机和需要、决定旅游消费活动中的消费观念和行为标准而对旅游行为产生影响[1]。从20世纪70年代起,西方旅游学界开始

【相似文献】