鹰潭市休闲旅游发展现状及对策研究

发布时间：2018-01-03 04:05

本文关键词：鹰潭市休闲旅游发展现状及对策研究　出处：《成都体育学院》2014年硕士论文　论文类型：学位论文

【摘要】：改革开放三十多年来，随着社会的进步，经济水平的不断提高，人们对于精神文化的需求也在提升。休闲已经渗透到人们生活的各个角落，传统的单一的观光型旅游模式渐渐地无法满足休闲者对于追求闲适生活，陶冶生活情趣等方面的需求，在这种大环境下，休闲旅游应运而生。和传统的旅游方式相比，休闲旅游更加关注旅游者在整个休闲过程中的体验和感受，成为了人们获得精神上愉悦的新载体。与此同时，休闲旅游因产业附加值高，能带动当地相关产业的发展和基础设施的完善，越来越多的受到人们的关注。鹰潭市地处江西省东北部，紧靠珠江三角洲经济区和海西经济区这两个发达经济区，为鹰潭市发展休闲旅游产业提供了广阔的客源市场。鹰厦铁路，浙赣铁路，皖赣铁路三线在鹰潭市交汇，提供了便利的交通条件。鹰潭市有丰富的道教休闲旅游资源，同时随着铜文化的兴起，为其提供了丰富的休闲旅游资源优势。近年来，鹰潭正处在由传统旅游城市向休闲旅游城市转型的过渡时期，转型发展过程中逐渐暴露出一些问题。如何充分发挥自身休闲旅游资源优势，抓住机遇实现跨越式发展，切实有效的促进鹰潭传统旅游的优化升级，迈向休闲旅游产业发展的新阶段，是今后很长一段时间鹰潭休闲旅游发展的重中之重。本文从阐述休闲及休闲旅游的基本理论着手，在总结和分析了国内外专家学者对休闲旅游理论的研究成果之后，对休闲旅游的概念、休闲和旅游的相互关系等问题进行了归纳分析，通过资料收集结合实地调研，了解了鹰潭休闲旅游资源现状和客源市场情况。并运用SWOT分析法、昂普（AMP）分析法等多种研究方法，，对现有的资源现状，市场环境等因素进行分析，客观的阐述了鹰潭市发展休闲旅游的优劣势，机遇以及挑战。在此前提下，对鹰潭休闲旅游行业的发展定位予以界定，提出了科学规划、合理打造城市休闲旅游产品；塑造“山水道都，世界铜都”的城市形象；打造富有地方特色的节庆活动；发掘带有浓厚鹰潭特色的城市休闲文化；优化休闲旅游信息系统等发展策略。最后，对鹰潭休闲旅游行业发展予以总结，并指出文中提到但未深入探讨的有待进一步研究的问题。
[Abstract]:With the improvement of the society and the improvement of the economic level over the past 30 years , the demand for spiritual culture has been promoted . The traditional single sightseeing mode gradually fails to meet the needs of leisure travelers in the pursuit of leisure life and life . At the same time , leisure tourism is more concerned with the experience and experience of tourists in the whole leisure process . At the same time , leisure tourism has become a new carrier of spiritual pleasure . At the same time , leisure tourism has become a new carrier of spiritual pleasure . At the same time , leisure tourism has become more and more concerned with the development of local related industries and the improvement of infrastructure . Yingtan is located in the northeast of Jiangxi Province , close to the economic zone of Pearl River Delta and the two developed economic zones of Haixi Economic Area . It provides convenient transportation conditions for the development of leisure tourism industry in Yingtan city . In recent years , Yingtan is in the transition period from traditional tourist city to leisure tourism city . This paper begins with the elaboration of the basic theory of leisure and leisure tourism . After summarizing and analyzing the research results of leisure tourism theory at home and abroad , this paper makes an analysis on the concept , leisure and tourism of leisure tourism . By means of SWOT analysis method and Anpu ( AMP ) analysis method , this paper discusses the advantages and disadvantages , opportunities and challenges of the development and leisure tourism in Yingtan city .

【学位授予单位】：成都体育学院
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7

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