嵩山世界地质公园游客满意度评价研究

发布时间：2018-01-03 09:52

本文关键词：嵩山世界地质公园游客满意度评价研究　出处：《干旱区资源与环境》2014年08期 　论文类型：期刊论文

【摘要】：游客满意度评价有助于地质公园旅游的科学规划和可持续发展。在分析地质公园游客满意度内涵和评价理论框架的基础上,运用文献资料法和实地考察法构建了地质公园游客满意度评价指标体系和评价模型,采用问卷调查的方式对嵩山世界地质公园游客满意度进行了实证研究。结果表明:旅游景观的游客满意度最高(满意度指数为1.2493),旅游景观的3项评价因子全部位于优势提升区,需要继续保持和发扬,旅游景观是嵩山世界地质公园旅游发展的核心吸引物;旅游设施的游客满意度指数为0.7519,餐饮、住宿和公共卫生设施3项评价因子位于后续机会区,需要进一步完善;旅游服务的游客满意度指数为0.7479,旅游产品和科学普及活动两项评价因子位于急需改进区,需要重点改进和创新;旅游环境的游客满意度指数为1.0092,需要继续保持较高的旅游环境质量,实现旅游活动与旅游环境之间的良性互动和协调发展。
[Abstract]:Tourist satisfaction evaluation is helpful to the scientific planning and sustainable development of geopark tourism. On the basis of analyzing the connotation of geopark tourist satisfaction and the theoretical framework of evaluation. The evaluation index system and evaluation model of tourist satisfaction degree of geopark are constructed by using the method of literature and field investigation. An empirical study was conducted on the tourist satisfaction of Songshan World Geopark by questionnaire. The result shows that the tourist satisfaction of the tourist landscape is the highest (the satisfaction index is 1.2493). The three evaluation factors of tourism landscape are all located in the advantageous promotion area, which needs to be maintained and carried forward. Tourism landscape is the core attraction of the tourism development of Songshan World Geopark. The tourist satisfaction index of tourist facilities is 0.7519, and three evaluation factors of catering, accommodation and public health facilities are located in the following opportunity area, which need to be further improved. The tourist satisfaction index of tourism service is 0.7479. The two evaluation factors of tourism products and scientific popularization activities are in the area in urgent need of improvement, and need to be improved and innovated. The tourist satisfaction index of tourism environment is 1.0092, so it is necessary to maintain the high quality of tourism environment and realize the positive interaction and harmonious development between tourism activities and tourism environment.
【作者单位】：中国地质大学公共管理学院;
【基金】：国家自然科学基金项目"地质公园规划关键问题与实施评价理论方法研究"(41201574) 中央高校基本科研业务费专项资金摇篮计划项目(CUG130417)资助
【分类号】：F592.7
【正文快照】： 地质公园(Geopark)具有地质与公园的双重属性,地质属性指地质公园内众多地质遗迹在国内外对比研究中具有的科学价值和地学意义;公园属性指地质公园与森林公园、矿山公园、湿地公园、自然保护区和风景名胜区一样向公众提供旅游产品和服务,满足游客需求,促进社会进步。地质公园

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