旅游文化创意产业园区发展的协同机制研究

发布时间：2018-01-03 15:17

本文关键词：旅游文化创意产业园区发展的协同机制研究　出处：《云南财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：旅游产业与文化创意产业的互动融合已受到广泛的重视，旅游文化创意产业园区的发展尚处于萌芽阶段。2014年3月国务院“关于推进文化创意和设计服务与相关产业融合发展的若干意见”明确指出，要使旅游产业发展更具有文化内涵；旅游产业转型升级、发展方式转变、产业结构调整的现实要求，文化创意产业发展崭露头角、文化旅游产业园区不断涌现的现实态势，旅游产业与文化创意产业互动融合已是大势所趋。旅游文化创意产业园区是基于旅游产业与文化创意产业的互动融合，实现产业链的对接与延伸，实现旅游文化创意产业集群发展，实现旅游、生产、生活、生态、文化、创意、休闲、交易、商贸、教育、科研、研发、消费等多态结合，实现宜业、宜居、宜游三者协同，集旅游基地、产业基地、文化创意基地、科研基地、人才基地、生活基地、生态基地等功能于一体，兼顾生活业态、生产业态与生态平衡发展，实践产城一体与产城结合理念，面向市场、注重消费体验的具有多元功能的综合性园区、旅游区与生活社区。本文全篇行文共计四个部分，七个章节。第一部分为绪论与理论部分，主要介绍本文研究的背景、意义、国内外综述、依据的方法、创新之处、技术路线，接着通过阐述产业链整合理论、产业集群理论、空间经济理论夯实本文研究的理论基础。第二部分为概念与现状部分，，主要解释本文研究所涉及的文化创意产业、文化创意产业园区、文化旅游产业园区、旅游文化创意产业、旅游文化创意产业园区这五个概念，然后通过分析旅游文化创意产业园区的发展现状、发展模式、发展类型，总结了旅游文化创意产业园区发展存在的问题，以解决问题为中心展开后文的论述。第三部分为机制与应用部分，即本文研究与论述的核心部分，基于前两部分的铺垫，首先介绍“政产学研用”协同机制各部分的主要内涵，总结出“政产学研用”机制具有协同效应、聚合效应两大优势，并总结分析“政产学研用”机制由于其内容、作用、效应等匹配旅游文化创意产业园区的发展，可以用于指导园区的发展建设；然后将“政产学研用”与旅游文化创意产业园区进行结合，构建“政产学研用”机制模型，从“强化政府支持，旅游政策创新化；优化产业结构，相关产业集群化；借力科研支撑，旅游人才专业化；推进创意开发，旅游研发创意化；面向市场运用，消费体验市场化”五个方面，论述了旅游文化创意产业园区的发展策略。第四部分是本文的结论与展望部分，总结了本文研究的结论、不足与未来研究的方向。本文的结论主要有：旅游产业与文化创意产业互动融合、产业链的对接延伸形成了旅游文化创意产业，产业的集群化、园区化加上生活业态、生态业态、旅游业态的布局形成了旅游文化创意产业园区；旅游文化创意产业的产业链包括旅游文化创意来源构成与创意研发产业、旅游文化创意生产制造产业、配套服务产业及其他衍生产业。旅游文化创意产业园区按照“政产学研用”机制进行发展，具有“文旅融合；创意能力强；兼顾生产业态、生活业态、生态业态；集聚效应，产业链完整；面向用户，注重消费体验；大规模复合性”等特点，园区的发展模式主要有市场企业主导型、政府主导型、政企合作主导型、校企合作主导型；发展类型有产业导向型、资源导向型、文化艺术型、休闲娱乐型、科研导向型、功能混合型；“政产学研用”机制在旅游文化创意产业园区建设发展中的应用一是强化政府支持，旅游政策创新化；二是优化产业结构，相关产业集群化；三是借力科研支撑，旅游人才专业化；四是推进创意开发，旅游研发创意化；五是面向市场运用，消费体验市场化。在政府、政策、产业集群、高校合作、创意研发、消费体验等的合力下，旅游文化创意产业园区这一欣欣向荣、生机勃发的综合性园区必将成为产业融合发展的重要引擎，成为城市地标名片与旅游新去处，成为旅游业最具活力的新的经济增长点，成为适应产业结构调整、经济发展方式转变的产业新高地。
[Abstract]:Fusion has received widespread attention the interaction between tourism industry and cultural creative industries, the development of tourism and cultural creative industry park is still in the beginning stage of.2014 year in March the State Council "some opinions on promoting development and integration of cultural and creative design services and related industries to make clear that the development of the tourism industry has more cultural connotation; the transformation and upgrading of tourism industry and the transformation of development mode, the practical requirements of industrial structure adjustment, the development of cultural and creative industries emerge, realistic situation of cultural tourism industry park continue to emerge, the interaction between tourism industry and cultural creative industries. Tourism integration has become represent the general trend of cultural and creative industrial park is the interaction between tourism industry and cultural creative industries based on the combination of the docking and extension of industrial chain to achieve development, tourism, cultural and creative tourism industry cluster, production, life, ecology, culture, creativity, Hugh Leisure, trade, commerce, education, scientific research, development, combined with the consumption of polymorphism, implementation of appropriate industry, livable, should tour the synergy between the three, tourism base, industrial base, cultural base, scientific research base, talent base, life base, ecological base and other functions in one, both live format, format and production the development of ecological balance, the city produced one and practice a combination of city concept, market oriented, pay attention to the consumer experience with multi function comprehensive park, tourism area and community life.
The whole thesis is divided into four parts, seven chapters. The first part is the introduction and the theory part, mainly introduces the research background, significance, review, on the basis of the method, innovation, technology route, then through the integration of industrial chain theory, industrial cluster theory, spatial economic theory lay a solid theoretical foundation in this paper research. The second part is the concept and present situation of the main part, explain the paper relates to the cultural and creative industries, cultural and Creative Industrial Park, industrial park, cultural tourism, tourism culture and creative industries, the five concepts of tourism culture and Creative Industry Park, and then through the development of the status quo, analysis of the tourism cultural and creative industrial park development model, development type the development of tourism, summarizes the existing problems of the cultural and Creative Industrial Park, in order to solve the problem as the center to carry out after the discussion of this paper. The third part is the mechanism and application of parts, i.e. The core part of the research and discussion of this paper, the first two parts of the first introduced based on political research with the main connotation of each part of the cooperative mechanism, summed up the "government research" mechanism has synergistic effect, polymerization effect of two major advantages, and analyzed with political research mechanism because of its content, function, development effect of tourism, cultural and Creative Industrial Park, can be used to guide the construction of the park development; then combined with political research and tourism culture and Creative Industry Park, the construction mechanism of "model" from "political research, strengthen government support, tourism policy innovation; optimize the industrial structure, related industry cluster leveraging; support of scientific research, tourism professional personnel; to promote the creative development, tourism development ideas; market oriented application, consumer experience five aspects of market", discusses the tourism culture The development strategy of Creative Industrial Park. The fourth part is the conclusion and prospect part of this article, and summarizes the conclusions of this study, and the shortage and future research direction.
The main conclusions of this paper are: the tourism industry and the interaction of cultural and creative industries docking fusion, the extension of the industry chain formed a tourism cultural and creative industries, industrial clusters, ecological industry park and tourism industry, life forms, the layout of the formation of the tourism culture and creative industry park; tourism culture and creative industry chain including tourism culture a source of creativity and creative industry development, tourism culture and creative manufacturing industry, service industry and other derivatives industry. Tourism culture and Creative Industry Park Development in accordance with the "government research" mechanism, "travel integration; creative ability; consideration of production activities, life form, ecological industry; agglomeration effect, complete industrial chain user oriented, pay attention to; consumption experience; the characteristics of large-scale complex", development of the park are the main market leading enterprises, government The guide type, the cooperation of government leading, cooperation oriented; development types of industry oriented, resource oriented, culture and arts, entertainment, scientific research oriented, functional hybrid; application of "political research" mechanism in the development and construction of tourism cultural and Creative Industrial Park in the first is to strengthen the support of the government, tourism policy innovation; two is to optimize the industrial structure, industry cluster; the three is leveraging the support of scientific research, tourism professional personnel; four is to promote the creative development, tourism development ideas; the five is for the use of markets, the market of consumer experience.
In the government, policy, industry cluster, university cooperation, creative development, consumer experience together, tourism cultural creative industry park a thriving comprehensive park, will become an important engine of thriving development of industrial integration, become a city landmark name card and tourism destination, the tourism industry has become a new economic growth point the most dynamic, to adapt to the adjustment of industrial structure, new heights of industry transformation of economic development mode.

【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F592.7;G124

【参考文献】