基于特征价格模型的滨海公园门票价格影响因素分析——以大连滨海公园为例

发布时间：2018-01-04 03:41

本文关键词：基于特征价格模型的滨海公园门票价格影响因素分析——以大连滨海公园为例　出处：《运筹与管理》2017年09期 　论文类型：期刊论文

【摘要】：本文选取大连市2010~2014年29个滨海公园的季度面板数据,运用特征价格法,实证检验了公园自然属性及园区游憩设施属性与公园门票价格之间的关系。研究发现:在自然属性方面,除温度、降水量和沙滩属性外,其他滨海公园的自然属性均对门票价格具有显著的正向影响;而温度和降水量对游客对公园门票价格的边际意愿支付具有显著的负向影响。比较而言,由于很多滨海旅游景点门票价格实行的一票制,这可能是导致园区内各种游憩设施对门票价格产生较小影响的原因。而一些重要的园区游憩设施仍然会对门票价格产生重要的影响,比如水族馆,海洋动物表演,海上观光游船和潜水等都对门票产生显著的影响;相比之下,那些与滨海资源无关的园区游憩设施属性对门票价格没有影响,甚至产生负向影响。在园区游客拥挤度和景区A级排名方面,二者均会对公园门票价格产生显著影响。基于上述研究结果,本文对滨海公园承载力管理、环境保护、活动设施改善、以及门票价格调整等提出了相关政策建议。
[Abstract]:In this paper, the quarterly panel data of 29 coastal parks from 2010 to 2014 in Dalian are selected and the characteristic price method is used. The paper empirically tests the relationship between park natural attribute and park recreation facility attribute and park ticket price. The study finds that: in the natural attribute, except temperature, precipitation and beach attribute. The natural attributes of other coastal parks have a significant positive impact on ticket prices. However, the temperature and precipitation have a significant negative effect on the marginal willingness of tourists to pay the park ticket price. In comparison, because of the one-vote system of ticket price in many coastal tourist attractions. This may be the reason why various recreational facilities in the park have a small impact on ticket prices, while some important recreational facilities in the park will still have an important impact on ticket prices, such as aquariums. Marine animal shows, cruise ships and diving all have a significant impact on tickets; In contrast, those park recreational facilities that have nothing to do with coastal resources have no impact on ticket prices, or even have a negative impact. Both of them will have a significant impact on the park ticket price. Based on the above results, this paper will improve the carrying capacity management, environmental protection and activity facilities of coastal park. And ticket price adjustment and other relevant policy recommendations.
【作者单位】：大连理工大学管理与经济学部;
【基金】：国家自然科学基金资助项目(71271040) 教育部高等学校博士点专项科研基金资助项目(20110041110026)
【分类号】：F592
【正文快照】： 0引言随着世界旅游业的快速发展,自然旅游需求增长异常迅猛;其中,融合海水(sea)、阳光(sun)和沙滩(sand)的滨海旅游休闲度假区,更是受到广大游客的青睐。据统计:美国超过80%的旅游收入来自滨海旅游;在欧洲的滨海旅游地区,每年接待国际游客超过300万,接待本地游客达到250万[1,2

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